This survey takes about 20 minutes.

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* 1. Please provide your full name to be entered to win.

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* 2. Please provide your email address.

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* 3. What is your age?

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* 4. What is your gender?

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* 5. In what country do you currently reside?

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* 6. What is your approximate average annual household income?

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* 7. What is the highest level of education you have attained?

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* 8. How many children under 18 reside in your household?

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* 9. How often do you ride?

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* 10. How far do you ride per week?

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* 11. In general, do you ride by distance or time?

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* 12. What time of day do you do most of your riding?

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* 13. During the pandemic, have you found yourself riding more or less than before?

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* 14. How long have you been riding?

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* 15. On average, how often do you do organized or club rides?

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* 16. On average, how often do you do races or events?

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* 17. Which of the following kinds of riding do you do? Please check all that apply.

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* 18. What kind of surface to you ride on most often?

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* 19. Why do you ride? (Please rank. No. 1 is most important. No. 6 is the least important.)

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* 20. Do you listen to any of the following audio sources while riding? (Check all that apply.)

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* 21. Do you use any of the following apps? (Check all that apply.)

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* 22. Are you interested in the progress of elite Canadian cyclists?

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* 23. How often do you visit the Canadian Cycling website, cyclingmagazine.ca?

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* 24. What are your favourite parts of cyclingmagazine.ca? (Check all that apply.)

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* 25. Do you subscribe to the Canadian Cycling Magazine Podcast?

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* 26. What brand of road bikes do you own? Please select all that apply.

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* 27. What brand of MTB bikes do you own? Please select all that apply.

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* 28. Do you always buy bikes from the same brand?

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* 29. Please rate the importance of the following in your bike purchasing decisions. 

  Very important Somewhat important of slight importance Not at all important
Fit
Price
Reviews online or in print
Friend recommendation 
Sales staff
Online advertising
Print advertising
Athlete endorsement

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* 30. How soon will you buy a new bike?

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* 31. How many bikes do you own?

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* 32. In your opinion, which category do you associate each brand with?

  Road Gravel MTB XC MTB Trail MTB Enduro MTB DH Track TT/Triathlon
Trek
Specialized
Giant
Cannondale
Cervelo
Scott
Felt
Pinerello
Ridely 
Argon 18
Norco
Derosa
Bianchi
Intense
Santa Cruz
Juliana
Yeti
Commecial
YT
Pivot
Rocky Mountain
Devinci

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* 33. In your opinion, what comes to mind when considering each of these brands?

  Trustworthy Cool Shares my values Superior product Inferior product Unsure/No opinion
Trek
Specialized
Giant
Cannondale
Cervelo
Scott
Felt 
Pinerello
Ridely
Argon 18
Norco
Derosa
Bianchi
Intense
Santa Cruz
Juliana
Yeti
Commecial
YT
Pivot
Rocky Mountain
devinci

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* 34. What is your favourite brick-and-mortar shop?

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* 35. Where do you purchase the majority of your cycling gear from?

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* 36. What kind of bike do you plan to buy next?

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* 37. What component brand do you prefer?

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* 40. What brand(s) of helmets do you currently own? [ Pick all that apply ]

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* 42. What bike computer brand do you use?

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* 43. Do you own:

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* 44. Do you plan to buy one in the next 12 months?

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* 45. Do you use any of the following on your trainer?

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* 46. Are you a member of a cycling club or team?

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* 47. How often do you ride on a bike trainer?

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* 48. Do you ever ride to raise money for charity?

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* 49. What online cycling content do you pay for?

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* 50. If you do spend money on online content, what motivated you to do so? (Check all the apply.)

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* 51. Do you subscribe to Canadian Cycling? (print or digital version)

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* 52. Do you buy singles copies of Canadian Cycling? (either on the newsstand or online)

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* 53. Would you pay for print magazine content if it were available online?

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* 54. What would encourage you to pay for print magazine content online?

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* 55. Where do you get your information about cycling? (Check all that apply.)

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* 56. How many cyclists live in your household?