Canadian Cycling Survey 2020 This survey takes about 20 minutes. Question Title * 1. Please provide your full name to be entered to win. Question Title * 2. Please provide your email address. Question Title * 3. What is your age? 17 or younger 18-24 24-29 30-39 40-49 50-59 60 or older Question Title * 4. What is your gender? Female Male Non Binary Prefer not to answer Question Title * 5. In what country do you currently reside? Canada United States Other (please specify) Question Title * 6. What is your approximate average annual household income? Under $35,000 $35,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$124,999 $125,000-$149,999 $150,000-$174,999 $175,000-$199,999 $200,000 - $300,000 $300,000+ Question Title * 7. What is the highest level of education you have attained? High school Post-secondary school Graduate school Other Question Title * 8. How many children under 18 reside in your household? 0 1 2 3 4 or more Question Title * 9. How often do you ride? Less than once a week 1-2 times per week 3-5 times per week 5-8 times per week More than 8 times per week N/A Question Title * 10. How far do you ride per week? 0-50 km 50-100 km 100-200 km 200-400 km more than 400 km Question Title * 11. In general, do you ride by distance or time? Distance Time Question Title * 12. What time of day do you do most of your riding? 5-8 am Lunch rides After work 5-7 After dinner late evening Question Title * 13. During the pandemic, have you found yourself riding more or less than before? More Less Same Question Title * 14. How long have you been riding? Fewer than 6 months 6 months to 1 year 1-2 years 3-4 years 5-9 years 10-20 years More than 20 years N/A Question Title * 15. On average, how often do you do organized or club rides? Once a week 2-3 times 3-5 times I don't do organized events Question Title * 16. On average, how often do you do races or events? Once a year 2-3 times 3-5 times more than 5 times a year I don't do organized events Question Title * 17. Which of the following kinds of riding do you do? Please check all that apply. Road Gravel Cyclocross XC Trail MTB Enduro DH Track Time trial Commute Question Title * 18. What kind of surface to you ride on most often? Road Track Singletrack Gravel Roads Bike park Question Title * 19. Why do you ride? (Please rank. No. 1 is most important. No. 6 is the least important.) 1 2 3 4 5 6 To stay in shape 1 2 3 4 5 6 To lose weight 1 2 3 4 5 6 To race faster and achieve personal best times 1 2 3 4 5 6 To socialize 1 2 3 4 5 6 For charity 1 2 3 4 5 6 For the joy of it Question Title * 20. Do you listen to any of the following audio sources while riding? (Check all that apply.) Owned/downloaded music Streaming music service Podcasts Audio books N/A Question Title * 21. Do you use any of the following apps? (Check all that apply.) Strava TrainingPeaks Map My Ride Wahoo Fitness Garmin Connect Ride with GPS Komoot Xert Other (please specify) Question Title * 22. Are you interested in the progress of elite Canadian cyclists? Yes No Don't know Question Title * 23. How often do you visit the Canadian Cycling website, cyclingmagazine.ca? Daily 2-4 times a week Once a week Monthly only when pushed by social Question Title * 24. What are your favourite parts of cyclingmagazine.ca? (Check all that apply.) News Training advice Features Recipes Bike reviews Podcast Videos Blogs Rides & Events Other gear reviews (helmets, shoes, wheels, etc.) Health & Nutrition N/A Question Title * 25. Do you subscribe to the Canadian Cycling Magazine Podcast? Yes No Question Title * 26. What brand of road bikes do you own? Please select all that apply. Trek Specialized Giant Cervelo Scott Felt Pinarello Cannondale Ridley Argon 18 Norco De Rosa Bianchi BMC I don't own a road bike Small or custom brands (please specify) Question Title * 27. What brand of MTB bikes do you own? Please select all that apply. Trek Specialized Giant Intense Scott Santa Cruz Juliana Cannondale Yeti Commencal Norco YT Rocky Mountain Devinci Liv i don't own a MTB Small or custom brands (please specify) Question Title * 28. Do you always buy bikes from the same brand? Yes No Question Title * 29. Please rate the importance of the following in your bike purchasing decisions. Very important Somewhat important of slight importance Not at all important Fit Fit Very important Fit Somewhat important Fit of slight importance Fit Not at all important Price Price Very important Price Somewhat important Price of slight importance Price Not at all important Reviews online or in print Reviews online or in print Very important Reviews online or in print Somewhat important Reviews online or in print of slight importance Reviews online or in print Not at all important Friend recommendation Friend recommendation Very important Friend recommendation Somewhat important Friend recommendation of slight importance Friend recommendation Not at all important Sales staff Sales staff Very important Sales staff Somewhat important Sales staff of slight importance Sales staff Not at all important Online advertising Online advertising Very important Online advertising Somewhat important Online advertising of slight importance Online advertising Not at all important Print advertising Print advertising Very important Print advertising Somewhat important Print advertising of slight importance Print advertising Not at all important Athlete endorsement Athlete endorsement Very important Athlete endorsement Somewhat important Athlete endorsement of slight importance Athlete endorsement Not at all important Question Title * 30. How soon will you buy a new bike? Next 3 months Next 6 months Next year When I see a good sale When new technology comes out When the bike brand I love comes out with something I must have Never Question Title * 31. How many bikes do you own? 1 2-3 3-5 5+ Question Title * 32. In your opinion, which category do you associate each brand with? Road Gravel MTB XC MTB Trail MTB Enduro MTB DH Track TT/Triathlon Trek Trek Road Trek Gravel Trek MTB XC Trek MTB Trail Trek MTB Enduro Trek MTB DH Trek Track Trek TT/Triathlon Specialized Specialized Road Specialized Gravel Specialized MTB XC Specialized MTB Trail Specialized MTB Enduro Specialized MTB DH Specialized Track Specialized TT/Triathlon Giant Giant Road Giant Gravel Giant MTB XC Giant MTB Trail Giant MTB Enduro Giant MTB DH Giant Track Giant TT/Triathlon Cannondale Cannondale Road Cannondale Gravel Cannondale MTB XC Cannondale MTB Trail Cannondale MTB Enduro Cannondale MTB DH Cannondale Track Cannondale TT/Triathlon Cervelo Cervelo Road Cervelo Gravel Cervelo MTB XC Cervelo MTB Trail Cervelo MTB Enduro Cervelo MTB DH Cervelo Track Cervelo TT/Triathlon Scott Scott Road Scott Gravel Scott MTB XC Scott MTB Trail Scott MTB Enduro Scott MTB DH Scott Track Scott TT/Triathlon Felt Felt Road Felt Gravel Felt MTB XC Felt MTB Trail Felt MTB Enduro Felt MTB DH Felt Track Felt TT/Triathlon Pinerello Pinerello Road Pinerello Gravel Pinerello MTB XC Pinerello MTB Trail Pinerello MTB Enduro Pinerello MTB DH Pinerello Track Pinerello TT/Triathlon Ridely Ridely Road Ridely Gravel Ridely MTB XC Ridely MTB Trail Ridely MTB Enduro Ridely MTB DH Ridely Track Ridely TT/Triathlon Argon 18 Argon 18 Road Argon 18 Gravel Argon 18 MTB XC Argon 18 MTB Trail Argon 18 MTB Enduro Argon 18 MTB DH Argon 18 Track Argon 18 TT/Triathlon Norco Norco Road Norco Gravel Norco MTB XC Norco MTB Trail Norco MTB Enduro Norco MTB DH Norco Track Norco TT/Triathlon Derosa Derosa Road Derosa Gravel Derosa MTB XC Derosa MTB Trail Derosa MTB Enduro Derosa MTB DH Derosa Track Derosa TT/Triathlon Bianchi Bianchi Road Bianchi Gravel Bianchi MTB XC Bianchi MTB Trail Bianchi MTB Enduro Bianchi MTB DH Bianchi Track Bianchi TT/Triathlon Intense Intense Road Intense Gravel Intense MTB XC Intense MTB Trail Intense MTB Enduro Intense MTB DH Intense Track Intense TT/Triathlon Santa Cruz Santa Cruz Road Santa Cruz Gravel Santa Cruz MTB XC Santa Cruz MTB Trail Santa Cruz MTB Enduro Santa Cruz MTB DH Santa Cruz Track Santa Cruz TT/Triathlon Juliana Juliana Road Juliana Gravel Juliana MTB XC Juliana MTB Trail Juliana MTB Enduro Juliana MTB DH Juliana Track Juliana TT/Triathlon Yeti Yeti Road Yeti Gravel Yeti MTB XC Yeti MTB Trail Yeti MTB Enduro Yeti MTB DH Yeti Track Yeti TT/Triathlon Commecial Commecial Road Commecial Gravel Commecial MTB XC Commecial MTB Trail Commecial MTB Enduro Commecial MTB DH Commecial Track Commecial TT/Triathlon YT YT Road YT Gravel YT MTB XC YT MTB Trail YT MTB Enduro YT MTB DH YT Track YT TT/Triathlon Pivot Pivot Road Pivot Gravel Pivot MTB XC Pivot MTB Trail Pivot MTB Enduro Pivot MTB DH Pivot Track Pivot TT/Triathlon Rocky Mountain Rocky Mountain Road Rocky Mountain Gravel Rocky Mountain MTB XC Rocky Mountain MTB Trail Rocky Mountain MTB Enduro Rocky Mountain MTB DH Rocky Mountain Track Rocky Mountain TT/Triathlon Devinci Devinci Road Devinci Gravel Devinci MTB XC Devinci MTB Trail Devinci MTB Enduro Devinci MTB DH Devinci Track Devinci TT/Triathlon Question Title * 33. In your opinion, what comes to mind when considering each of these brands? Trustworthy Cool Shares my values Superior product Inferior product Unsure/No opinion Trek Trek Trustworthy Trek Cool Trek Shares my values Trek Superior product Trek Inferior product Trek Unsure/No opinion Specialized Specialized Trustworthy Specialized Cool Specialized Shares my values Specialized Superior product Specialized Inferior product Specialized Unsure/No opinion Giant Giant Trustworthy Giant Cool Giant Shares my values Giant Superior product Giant Inferior product Giant Unsure/No opinion Cannondale Cannondale Trustworthy Cannondale Cool Cannondale Shares my values Cannondale Superior product Cannondale Inferior product Cannondale Unsure/No opinion Cervelo Cervelo Trustworthy Cervelo Cool Cervelo Shares my values Cervelo Superior product Cervelo Inferior product Cervelo Unsure/No opinion Scott Scott Trustworthy Scott Cool Scott Shares my values Scott Superior product Scott Inferior product Scott Unsure/No opinion Felt Felt Trustworthy Felt Cool Felt Shares my values Felt Superior product Felt Inferior product Felt Unsure/No opinion Pinerello Pinerello Trustworthy Pinerello Cool Pinerello Shares my values Pinerello Superior product Pinerello Inferior product Pinerello Unsure/No opinion Ridely Ridely Trustworthy Ridely Cool Ridely Shares my values Ridely Superior product Ridely Inferior product Ridely Unsure/No opinion Argon 18 Argon 18 Trustworthy Argon 18 Cool Argon 18 Shares my values Argon 18 Superior product Argon 18 Inferior product Argon 18 Unsure/No opinion Norco Norco Trustworthy Norco Cool Norco Shares my values Norco Superior product Norco Inferior product Norco Unsure/No opinion Derosa Derosa Trustworthy Derosa Cool Derosa Shares my values Derosa Superior product Derosa Inferior product Derosa Unsure/No opinion Bianchi Bianchi Trustworthy Bianchi Cool Bianchi Shares my values Bianchi Superior product Bianchi Inferior product Bianchi Unsure/No opinion Intense Intense Trustworthy Intense Cool Intense Shares my values Intense Superior product Intense Inferior product Intense Unsure/No opinion Santa Cruz Santa Cruz Trustworthy Santa Cruz Cool Santa Cruz Shares my values Santa Cruz Superior product Santa Cruz Inferior product Santa Cruz Unsure/No opinion Juliana Juliana Trustworthy Juliana Cool Juliana Shares my values Juliana Superior product Juliana Inferior product Juliana Unsure/No opinion Yeti Yeti Trustworthy Yeti Cool Yeti Shares my values Yeti Superior product Yeti Inferior product Yeti Unsure/No opinion Commecial Commecial Trustworthy Commecial Cool Commecial Shares my values Commecial Superior product Commecial Inferior product Commecial Unsure/No opinion YT YT Trustworthy YT Cool YT Shares my values YT Superior product YT Inferior product YT Unsure/No opinion Pivot Pivot Trustworthy Pivot Cool Pivot Shares my values Pivot Superior product Pivot Inferior product Pivot Unsure/No opinion Rocky Mountain Rocky Mountain Trustworthy Rocky Mountain Cool Rocky Mountain Shares my values Rocky Mountain Superior product Rocky Mountain Inferior product Rocky Mountain Unsure/No opinion devinci devinci Trustworthy devinci Cool devinci Shares my values devinci Superior product devinci Inferior product devinci Unsure/No opinion Question Title * 34. What is your favourite brick-and-mortar shop? Local bike shop MEC Sport Chek Sail Other (please specify) Question Title * 35. Where do you purchase the majority of your cycling gear from? Local bike store Department store - Canadian Tire/Walmart General Sporting Goods Retailer - MEC/Sail/Atmosphere/Decathlon/Sportchek Direct from brand website Amazon Specialty Cycling Online Retailer Used Other (please specify) Question Title * 36. What kind of bike do you plan to buy next? Road Gravel Cyclocross Commuter MTB Question Title * 37. What component brand do you prefer? Shimano SRAM Campagnolo FSA Box Other (please specify) Question Title * 38. How often do you replace your cycling helmet(s)? Every season 2 Years 3+ Years Only when crashed or damaged Question Title * 39. How many helmets do you own 1 2 3 4 5+ Question Title * 40. What brand(s) of helmets do you currently own? [ Pick all that apply ] Giro Bell Smith Specialized Bontrager Oakley Lazer POC Kask Abus Fox Troy Lee 100% Kali iXS Louis Garneau Giant Scott Other (please specify) Question Title * 41. How much do you typically spend on a Bike helmet Less than $75 $75-$100 $100-$200 $200-$300 $300-$400 $400+ Question Title * 42. What bike computer brand do you use? Garmin Wahoo Giant Polar Suunto My smartphone Other (please specify) Question Title * 43. Do you own: A smart trainer (connects to apps to provides resistance and power measurements) An older style “dumb” indoor trainer I don’t own an indoor trainer Question Title * 44. Do you plan to buy one in the next 12 months? Yes No Question Title * 45. Do you use any of the following on your trainer? Zwift Trainer Road Sufferfest Tacx Bkool Rouvey None of the above Question Title * 46. Are you a member of a cycling club or team? Yes No Question Title * 47. How often do you ride on a bike trainer? Daily Weekly Only in bad weather Only in icy weather I never ride on a trainer Question Title * 48. Do you ever ride to raise money for charity? Yes No Question Title * 49. What online cycling content do you pay for? I donate to a website I pay for content behind a paywall I pay for online coaching I pay for podcast feed I subscribe only with my email address I only read free content Question Title * 50. If you do spend money on online content, what motivated you to do so? (Check all the apply.) To support the website To get access to racing-related content To get access to tips and advice that makes me a better rider To learn about gear before I buy To participate in the community the website has created To read features about cycling destinations N/A Question Title * 51. Do you subscribe to Canadian Cycling? (print or digital version) Yes No Question Title * 52. Do you buy singles copies of Canadian Cycling? (either on the newsstand or online) Yes No Question Title * 53. Would you pay for print magazine content if it were available online? Yes No Question Title * 54. What would encourage you to pay for print magazine content online? Question Title * 55. Where do you get your information about cycling? (Check all that apply.) Cyclingmagazine.ca Cyclingnews CyclingTips Pinkbike Vital MTB NSMB Velo News Bicycling from Facebook from Twitter GCN/GMBN from Reddit Apple News Other (please specify) Question Title * 56. How many cyclists live in your household? 1 (just me) 2 3 or more Question Title * 57. Will you feel comfortable returning to in-person cycling events when you have the option to do so? Yes, can't wait Unsure, possibly if events or races are small and physically distanced Only when a vaccine is available No I've never participated in organized events, and don't plan to Question Title * 58. Do you have a cycling coach? Yes No Question Title * 59. When choosing an event or race, how important are the following factors (Please rate. No. 1 is most important.) 1 2 3 4 5 6 7 Scenic 1 2 3 4 5 6 7 Close to me 1 2 3 4 5 6 7 Prestige 1 2 3 4 5 6 7 Affordable 1 2 3 4 5 6 7 Atmosphere 1 2 3 4 5 6 7 Quality of merchandise 1 2 3 4 5 6 7 Great destination Question Title * 60. Do you travel to events? Provincially Nationally Internationally Question Title * 61. Do you attend cycling holidays or training camps? Yes No Question Title * 62. Is riding an important factor when choosing your vacation destination? Yes No Question Title * 63. What social media channels do you follow Canadian Cycling on? (Please check all that applies) Canadian Cycling Facebook Canadian Cycling Instagram Canadian Cycling Twitter Canadian Cycling YouTube Canadian MTB Facebook Canadian MTB Twitter Canadian MTB Instagram Canadian Cycling Strava Question Title * 64. Do you ever interact with our social media posts. If so, how? Likes Shares Comments Question Title * 65. What would you like to see more of on our social media channels? Question Title * 66. What would you like to see less of on our social media channels? Question Title * 67. Have you ever participated in one of our giveaways? Yes No Question Title * 68. What social media platforms do you use? Check all that apply. Instagram Twitter Facebook TikTok Linkedin Strava Question Title * 69. Which social media account do you use primarily? Facebook Instagram Twitter TikTok Strava Linkedin Thanks for completing our survey! Done