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2017 Door County Travel & Tourism Summit

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* CONTACT INFORMATION

Name

Company

Address

City / Town

State / Province

ZIP / Postal Code

Phone

8:30am | REGISTRATION

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* 9:00am - 10:00am | NEW TECHNOLOGY PANEL

Attending

Not Attending

10:00am - 10:15am | BREAK

BREAK OUT SESSIONS
Please select one option from EACH breakout session.

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* 10:15am - 11:15am | BREAKOUT SESSION ONE

TELLING YOUR STORY: Video & Content Marketing

COMMUNITY & REVIEW MANAGEMENT
The Community and Review Management session will take participants through best practices for the nurturing and management of online communities, including how to encourage interaction, build brand evangelists and take advantage of user-generated content. It will also highlight techniques for handling negative comments online and diffusing potentially damaging situations before they get out of control.

MAKE YOUR WEBSITE WORK HARDER WITH AD WORDS
You have set up your AdWords campaign – now what? This session will expand on the basics to show you how to best use the tools, reports and features within AdWords to put power behind your campaigns. We’ll dig into reporting, campaign expansion tools, and paid search optimization techniques as well as location targeting tips.

WILL NOT BE ATTENDING BREAKOUT SESSION ONE

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* 11:15am - 12:15pm | BREAK OUT SESSION TWO

EXPEDIA: Regional Trends and Consumer Habits

BRANDING: How to Differentiate Your Brand
Breakthrough Creative; Maintain your brand while standing out!

INSTAGRAM: Hop On/ Hop Off Tour
Bring your smartphone as we take you on a tour of Sturgeon Bay led by Instagram gurus that will help you learn the ins and out of taking shareable images. (Limited spots available- Confirm spot at registration)

WILL NOT BE ATTENDING BREAK OUT SESSION TWO

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* 12:30pm | LUNCH (please make your selection)

Cobb Salad Wrap w/ Pasta Salad

Vegi Option Wrap w/ Pasta Salad

I will not be joining for lunch

1:00pm | General Session: Turning Research into Results
Research – How to get it and what to do with it once you’ve got it! You’ve asked the right questions, observed your visitor’s activities and monitored customer conversations. Now what? Learn how to turn consumer information into insights that can be used to strengthen your brand, refine your messaging and improve your marketing tactics so you can attract more customers and ultimately grow your business.

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* 1:45pm - 2:45pm | BREAK OUT SESSION THREE

(REPEAT) INSTAGRAM: Hop On/ Hop Off Tour
Bring your smartphone as we take you on a tour of Sturgeon Bay led by Instagram gurus that will help you learn the ins and out of taking shareable images. (Limited spots available- Confirm spot at registration)

EVERY MOMENT COUNTS
Mobile has changed the way people live and what they expect from brands and businesses. For the travel/tourism industry, the consumer journey is broken into hundreds of real-time micro-moments. Learn about opportunities that affect consumer decisions in the moment.

TRAVEL WISCONSIN STATE INITIATIVES
Led by State Regional Tourism Specialist, David Spiegelberg

MARKETING 101
The basics you need to do, how to manage it and how to stay relevant.

WILL NOT BE ATTENDING BREAK OUT SESSION THREE

2:45pm - 3:00pm | BREAK

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* 3:00pm - 4:00pm | Emerging Trends Panel Discussion with all Partners
Text in your questions to the moderator. Key summit takeaways and recap. What you should be doing now, what’s coming down the pike, how to manage it and how to stay relevant.

Attending

Not Attending

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* NEW! ONE ON ONE APPOINTMENTS
Be sure to schedule time during this year's summit with DCVB Staff and Partners to discuss the following: (Please note: Appointments are 15 minutes each. Be sure to secure your spot at registration)

Media/Social Working Sessions (How to Promote 'X' with paid media and social) | Julie Wagner, Media Supervisor, B+L

INNLINE/SEO Audit and Updates | Nora Lahl, B+L, Cathy Lynch, Innline and Publications Manager, DCVB

Making the Most of Your Membership | Yvonne Torres, Membership Manager, DCVB

Book It Now | Gretchen Johnson, Bay Lakes Information Systems

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* CONTACT INFORMATION

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* 9:00am - 10:00am | NEW TECHNOLOGY PANEL

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* 10:15am - 11:15am | BREAKOUT SESSION ONE

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* 11:15am - 12:15pm | BREAK OUT SESSION TWO

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* 12:30pm | LUNCH (please make your selection)

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* 1:45pm - 2:45pm | BREAK OUT SESSION THREE

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* 3:00pm - 4:00pm | Emerging Trends Panel Discussion with all Partners Text in your questions to the moderator. Key summit takeaways and recap. What you should be doing now, what’s coming down the pike, how to manage it and how to stay relevant.

Question Title

* NEW! ONE ON ONE APPOINTMENTS Be sure to schedule time during this year's summit with DCVB Staff and Partners to discuss the following: (Please note: Appointments are 15 minutes each. Be sure to secure your spot at registration)

* 3:00pm - 4:00pm | Emerging Trends Panel Discussion with all Partners
Text in your questions to the moderator. Key summit takeaways and recap. What you should be doing now, what’s coming down the pike, how to manage it and how to stay relevant.

* NEW! ONE ON ONE APPOINTMENTS
Be sure to schedule time during this year's summit with DCVB Staff and Partners to discuss the following: (Please note: Appointments are 15 minutes each. Be sure to secure your spot at registration)