The "Where's Your Focus?" Quiz

Are You Ignoring Your Existing Customers?

For each question, select the option (A, B, C, or D) that best describes your current business practices. Jot down the points associated with your answers (in parentheses). At the end, total your points to see your final score.

Question Title

* 1. How often do you segment your email list to send specialized campaigns to existing customers?

All the time

Frequently

Rarely

Never

Question Title

* 2. Do you offer an official loyalty or rewards program for your returning customers?

We have a robust loyalty program with tiers and perks

We have a basic program

We’re considering it, but haven’t launched yet

No plans for a loyalty program

Question Title

* 3. How often do you actively ask your existing customers for feedback or reviews?

After every purchase

Periodically

Rarely

Never

Question Title

* 4. When you run promotions, how often do you exclusively target existing customers (e.g., “thank you” deals, upgrade offers)?

Often—we love our loyal customers!

Occasionally

Rarely—most promos aim at new buyers

Never

Question Title

* 5. Do you have a well-defined plan to upsell or cross-sell to existing customers?

Absolutely—it’s a core part of our strategy

Somewhat—we’re working on it

Not really—only informal or ad-hoc approaches

Not at all

Question Title

* 6. How much of your content strategy (blog posts, social media, newsletters) is dedicated to serving or celebrating current customers (e.g., tutorials, customer spotlights, behind-the-scenes)?

A significant portion—it’s all about community

Some, but we could do more

Very little—we’re mostly trying to attract new leads

None—we focus purely on new prospects

Question Title

* 7. When it comes to your marketing budget, do you allocate a specific portion for retention or relationship-building activities?

Yes, we have a clear line item for retention

Somewhat—it’s combined with other categories

Very small portion

None—our budget is all about acquisition

Question Title

* 8. How frequently do you reach out to existing customers just to check in or offer proactive support (not selling them something new)?

Routinely—they hear from us outside of promotions

Occasionally

Almost never

Never—we only contact them to pitch something new