Brand Innovators 2020 Trends Survey

Dear brand marketers, thank you for taking the time to share with us your vision for 2020 innovative marketing trends. Your input is so valuable to us and the community.

Question Title

* 1. What is your current role within the brand?

CMO

CDO

Director

Brand strategist

Other (please specify title)

Question Title

* 2. Which industry best represents your brand?

Automotive

Restaurant/QSR

CPG

Retail

Financial

Pharma

Healthcare

Entertainment

Manufacturing

Education

Travel

Tech

Hospitality

Telecommunications

Other (please specify)

Question Title

* 3. What was the annual revenue for your company last year?

Under 1 million

1 million to 9.9 million

10 million to 99.9 million

100 million to 499.9 million

500 million to 999.9 million

1 billion+

Question Title

* 4. Which of the following emerging marketing trends are you prioritizing for 2020?

	Most Important				Least Important
Optimize for visual search	Optimize for visual search Most Important	Optimize for visual search	Optimize for visual search	Optimize for visual search	Optimize for visual search Least Important
Optimize for voice search	Optimize for voice search Most Important	Optimize for voice search	Optimize for voice search	Optimize for voice search	Optimize for voice search Least Important
Voice marketing funnels	Voice marketing funnels Most Important	Voice marketing funnels	Voice marketing funnels	Voice marketing funnels	Voice marketing funnels Least Important
Over-the-top TV advertising	Over-the-top TV advertising Most Important	Over-the-top TV advertising	Over-the-top TV advertising	Over-the-top TV advertising	Over-the-top TV advertising Least Important
IoT Advertising	IoT Advertising Most Important	IoT Advertising	IoT Advertising	IoT Advertising	IoT Advertising Least Important
Blockchain for advertising	Blockchain for advertising Most Important	Blockchain for advertising	Blockchain for advertising	Blockchain for advertising	Blockchain for advertising Least Important
SERP position zero	SERP position zero Most Important	SERP position zero	SERP position zero	SERP position zero	SERP position zero Least Important
Progressive web apps	Progressive web apps Most Important	Progressive web apps	Progressive web apps	Progressive web apps	Progressive web apps Least Important
100% mobile device customer experience	100% mobile device customer experience Most Important	100% mobile device customer experience	100% mobile device customer experience	100% mobile device customer experience	100% mobile device customer experience Least Important
Achieving a singular customer view	Achieving a singular customer view Most Important	Achieving a singular customer view	Achieving a singular customer view	Achieving a singular customer view	Achieving a singular customer view Least Important
Micro-targeting on social network platforms	Micro-targeting on social network platforms Most Important	Micro-targeting on social network platforms	Micro-targeting on social network platforms	Micro-targeting on social network platforms	Micro-targeting on social network platforms Least Important
Neuromarketing	Neuromarketing Most Important	Neuromarketing	Neuromarketing	Neuromarketing	Neuromarketing Least Important
Shoppable media	Shoppable media Most Important	Shoppable media	Shoppable media	Shoppable media	Shoppable media Least Important
AI Ethics	AI Ethics Most Important	AI Ethics	AI Ethics	AI Ethics	AI Ethics Least Important
Future of TV	Future of TV Most Important	Future of TV	Future of TV	Future of TV	Future of TV Least Important

Other (please specify)

Question Title

* 5. Which emerging trends are not yet in your plans but you are working to get them in the roadmap? Select all that apply

Optimize for visual search

Optimize for voice search

Voice marketing funnels

Over-the-top TV advertising

Predictive analytics

IoT Advertising

Blockchain for advertising

SERP position zero

Progressive web apps

100% mobile device customer experience

Achieving a singular customer view

Micro-targeting on social network platforms

Neuromarketing

Shoppable media

AI Ethics

Future of TV

Other (please specify)

Question Title

* 6. Which of the following emerging marketing trends are you prioritizing for 2020?

	Most Important				Least Important
Data science	Data science Most Important	Data science	Data science	Data science	Data science Least Important
Personalization	Personalization Most Important	Personalization	Personalization	Personalization	Personalization Least Important
Privacy marketing	Privacy marketing Most Important	Privacy marketing	Privacy marketing	Privacy marketing	Privacy marketing Least Important
Comply with new data privacy laws	Comply with new data privacy laws Most Important	Comply with new data privacy laws	Comply with new data privacy laws	Comply with new data privacy laws	Comply with new data privacy laws Least Important
Real-time analytics	Real-time analytics Most Important	Real-time analytics	Real-time analytics	Real-time analytics	Real-time analytics Least Important
Concerted omnichannel infrastructure	Concerted omnichannel infrastructure Most Important	Concerted omnichannel infrastructure	Concerted omnichannel infrastructure	Concerted omnichannel infrastructure	Concerted omnichannel infrastructure Least Important
Data management and unification strategy	Data management and unification strategy Most Important	Data management and unification strategy	Data management and unification strategy	Data management and unification strategy	Data management and unification strategy Least Important
Programmatic ad buying	Programmatic ad buying Most Important	Programmatic ad buying	Programmatic ad buying	Programmatic ad buying	Programmatic ad buying Least Important
Video content marketing	Video content marketing Most Important	Video content marketing	Video content marketing	Video content marketing	Video content marketing Least Important
Mobile wallet marketing	Mobile wallet marketing Most Important	Mobile wallet marketing	Mobile wallet marketing	Mobile wallet marketing	Mobile wallet marketing Least Important
Location intelligence	Location intelligence Most Important	Location intelligence	Location intelligence	Location intelligence	Location intelligence Least Important
Multitouch attribution	Multitouch attribution Most Important	Multitouch attribution	Multitouch attribution	Multitouch attribution	Multitouch attribution Least Important
Identity resolution	Identity resolution Most Important	Identity resolution	Identity resolution	Identity resolution	Identity resolution Least Important
Influencer marketing	Influencer marketing Most Important	Influencer marketing	Influencer marketing	Influencer marketing	Influencer marketing Least Important
Conversational marketing	Conversational marketing Most Important	Conversational marketing	Conversational marketing	Conversational marketing	Conversational marketing Least Important
Creating better balance between automation, AI and human decisions	Creating better balance between automation, AI and human decisions Most Important	Creating better balance between automation, AI and human decisions	Creating better balance between automation, AI and human decisions	Creating better balance between automation, AI and human decisions	Creating better balance between automation, AI and human decisions Least Important
Experience design	Experience design Most Important	Experience design	Experience design	Experience design	Experience design Least Important
Live video	Live video Most Important	Live video	Live video	Live video	Live video Least Important

Other (please specify)

Question Title

* 7. Which marketing trends are not yet in your plans but you are working to integrate them at some point? Select all that apply

Data science

Optimize personalization

Privacy marketing

Comply with new data privacy laws

Real-time analytics

Concerted omnichannel infrastructure

Data management and unification strategy

Programmatic ad buying

Video content marketing

Mobile wallet marketing

Location intelligence

Multitouch attribution

Identity resolution

Influencer marketing

Conversational marketing

Creating better balance between automation, AI and human decisions

Experience design

Live video

Other (please specify)

Question Title

* 8. Which of the following emergent technologies are you already investing in for 2020 experimentation or pilot programs?

Artificial intelligence

Augmented Reality

Virtual Reality

Advertising Video On Demand

BOPIS (buy online pickup in store)

IoT

IIoT

RPA

CRM

Chatbots

Social Messaging Apps

Quantum

Blockchain

Other (please specify)

Question Title

* 9. When it comes to establishing one customer voice, how are you investing in data management? Select all that apply

Data Management Platforms

Customer Data Platforms

Customer Intelligence Platforms

Predictive analytics

Real-time analytics

New organizational business models that align around customer data

All of the above with the intention of integration

All of the above with the intention of independent aggregation

Other (please specify)

Question Title

* 10. What challenges do you face in developing your data strategy for 2020? Select all that apply.

Access to clean and organized data

Integration of marketing and sales platforms

Siloed or inaccessible customer data

Incomplete data

Lack of data expertise

Access to AI platforms to make sense of data

Budget

Regulation

Other (please specify)

Question Title

* 11. In 2020 specifically, what are some of the market challenges you’re facing? Select all that apply.

C-Suite communication challenges

Lack of budget

Lack of expertise are new trends and technologies

Lack of executive support around new opportunities

Lack of leadership around innovation

Skeptical employees or executives

Increasing regulation and stricter privacy standards

Business ROI

Increased competition

Speed of change

Not keeping up customer evolution

Internal operational siloes

Outdated metrics

Keeping up with martech

Other (please specify)

Question Title

* 12. What are your high priority platforms for 2020? Select all that apply.

Google

Google Lens

AR/VR

Amazon Echo

Google Home

Amazon.com

Instagram

Facebook

TikTok

Twitter

Youtube

Snapchat

WeChat

Sina Weibo

Facebook Messenger

Website

Chatbots

Branded app

Branded media channel (thought leadership)

Other (please specify)

Question Title

* 13. Which of the following emerging marketing trends are you prioritizing for 2020?

	Most Important				Least Important
Defining the role of CMO or marketing executive	Defining the role of CMO or marketing executive Most Important	Defining the role of CMO or marketing executive	Defining the role of CMO or marketing executive	Defining the role of CMO or marketing executive	Defining the role of CMO or marketing executive Least Important
Manage real-time customer interactions across channels	Manage real-time customer interactions across channels Most Important	Manage real-time customer interactions across channels	Manage real-time customer interactions across channels	Manage real-time customer interactions across channels	Manage real-time customer interactions across channels Least Important
Get single view of customer	Get single view of customer Most Important	Get single view of customer	Get single view of customer	Get single view of customer	Get single view of customer Least Important
Improve customer retention	Improve customer retention Most Important	Improve customer retention	Improve customer retention	Improve customer retention	Improve customer retention Least Important
Creating an inhouse creative team	Creating an inhouse creative team Most Important	Creating an inhouse creative team	Creating an inhouse creative team	Creating an inhouse creative team	Creating an inhouse creative team Least Important
Craft a consistent message across various consumer touchpoints	Craft a consistent message across various consumer touchpoints Most Important	Craft a consistent message across various consumer touchpoints	Craft a consistent message across various consumer touchpoints	Craft a consistent message across various consumer touchpoints	Craft a consistent message across various consumer touchpoints Least Important
Up-level marketing capabilities to manage emergent tech opportunities	Up-level marketing capabilities to manage emergent tech opportunities Most Important	Up-level marketing capabilities to manage emergent tech opportunities	Up-level marketing capabilities to manage emergent tech opportunities	Up-level marketing capabilities to manage emergent tech opportunities	Up-level marketing capabilities to manage emergent tech opportunities Least Important
Expand the role of marketing in organization	Expand the role of marketing in organization Most Important	Expand the role of marketing in organization	Expand the role of marketing in organization	Expand the role of marketing in organization	Expand the role of marketing in organization Least Important
Target new audiences for acquisition	Target new audiences for acquisition Most Important	Target new audiences for acquisition	Target new audiences for acquisition	Target new audiences for acquisition	Target new audiences for acquisition Least Important
Increase brand awareness	Increase brand awareness Most Important	Increase brand awareness	Increase brand awareness	Increase brand awareness	Increase brand awareness Least Important
Drive revenue gains	Drive revenue gains Most Important	Drive revenue gains	Drive revenue gains	Drive revenue gains	Drive revenue gains Least Important
Proving ROI	Proving ROI Most Important	Proving ROI	Proving ROI	Proving ROI	Proving ROI Least Important
Modernize the brand for changing markets	Modernize the brand for changing markets Most Important	Modernize the brand for changing markets	Modernize the brand for changing markets	Modernize the brand for changing markets	Modernize the brand for changing markets Least Important

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100% of survey complete.