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The survey responses will be used for a doctoral thesis titled "How website features affect customer purchase intention to online artwork sales-painting & photography" for the Doctor of Business Administration at the City University of Hong Kong.  All responses will be kept anonymous and no one will be identifiable in the research.

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* 1. What is your gender?

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* 2. Chooses your age group.

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* 3. In what country do you currently reside?

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* 4. What is the highest level of school/degree you have completed ?

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* 5. What is your approximate annual household income?

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* 6. Which of the following best describes your current occupation?

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* 7. I have an experience in purchasing an artwork (any type of fine art). 

Please answer the questions below after visiting GalleryK and performing a search for artworks. 
  • The site does not give the prices of artworks. Please answer the questions under the assumption that you have enough budget to purchase them.
  • The site is specifically designed for the survey, and some of links are limited to access to serve the purpose of survey.
  • The "e-gallery" mentioned in the questions below refers to "GalleryK" you have visited in the previous step.

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* 8. How many art pieces did you click to check the product details?
If you have not visited the e-gallery site, please scroll up to find the link to the site and visit the e-gallery.

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* 9. Which device did you use to search artworks at the e-gallery site?

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* 10. I used descriptive information (Name of artist, Year, Medium, Size) to evaluate artworks at the e-gallery site.

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* 11. I used the recommendation from third-party (Curator Note) to evaluate artworks at the e-gallery site.

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* 12. I used Experience Simulation (Image of rooms or Zoom in) to evaluate artworks at the e-gallery site.

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* 13. The e-gallery provides good-quality information.

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* 14. The e-gallery improves my performance in assessing artworks on-line.

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* 15. The e-gallery increases my effectiveness for assessing artworks on-line.

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* 16. The e-gallery is useful for accessing artworks on-line.

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* 17. The e-gallery site is easy to use for artwork assessment.

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* 18. I can quickly find the information I need on the e-gallery site.

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* 19. The e-gallery is user-friendly website.

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* 20. My interaction with the e-gallery site is clear and understandable.

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* 21. I feel that the e-gallery vendor is honest.

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* 22. I feel that the e-gallery vendor is trustworthy.

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* 23. I feel that the e-gallery vendor cares about customers.

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* 24. I feel that the e-gallery vendor would provide me with good service.

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* 25. How would you characterize the decision to whether transact with this e-gallery?

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* 26. How would you characterize the decision of whether to transact with this e-gallery?

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* 27. How would you characterize the decision to buy an artwork from this e-gallery?

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* 28. Given the chance, I intend to use this e-gallery site.

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* 29. Given the chance, I predict that I would use this e-gallery site in the future.

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* 30. It is likely that I transact with this e-gallery in the near future.

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* 31. Please leave your email address, only if you want to collect a US$300 cash coupon to use at GalleryK.  This is not a required question.

Thank you for taking part in the research.
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