A quick survey before PI Apparel 2014

Two questions related to PLM need justification, which I will discuss during PI Apparel 2014 in London and publish end of July in my blog

Conference: http://apparel.picongress.com/
Blog: www.virtualdutchman.com

Question Title

* 1. How did your company start to look into activities related to PLM ?

Choose the real initiator (one answer only)

Question Title

* 2. What was/were the reason(s) for your company to look into PLM ?

(multiple answers may apply)