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LMA/APRL Referral Source Survey

About This Survey

Thank you for taking part in LMA’s survey in partnership with APRL’s Future of Lawyering Committee. The purpose of this survey is to provide an up-to-date reading on whether and how firms currently share fees for referrals with other professionals. This will help APRL assess how the Rules of Professional Conduct may need to be updated to reflect the changing nature of legal practice.

The survey should take no more than 10 minutes to complete and your individual responses will be kept completely confidential. We will only share aggregated data with APRL.

If you have any questions relating to the survey, please contact Chip Potter at cpotter@legalmarketing.org.
1.How many lawyers are in your firm?
2.How would you describe your firm?
3.How would you describe your firm as it relates to the options below?
4.Does your firm or do any of your lawyers utilize online referral services? Check all that apply.
5.Which of the following most closely matches your definition of this online referral service?
6.Do you believe online referral services or matching services have the potential to grow a lawyer’s business?
7.How do you think current ethical rules on the use of online lawyer referral services impact a lawyer’s ability to engage in marketing (promote a practice or service, obtain clients, etc.)?
8.How does your law firm currently track all types of referrals (online and otherwise)? Check all that apply.
9.If your firm is in multiple states, which state ethics rule(s) regarding referrals is the most restrictive, in your experience? If you are unsure, please respond “not sure.”
10.Outside of online referrals, are attorneys at your firm allocated an entertainment budget or “thank you” gift budget specifically for referral services? Check all that apply.
11.Does your firm provide any form of compensation to firm employees for their client referrals? (Select all that apply.)
12.Please provide any additional comments regarding ethics rules impacting referral sources that you would like to share.
13.Please enter the name of your firm. This information will only be used to validate the data set. No firm names will be disclosed or used in the survey results.
14.If you would like to receive a preview summary of the survey results, please enter your email address. This information will not be disclosed or used in the survey results.
Current Progress,
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