Online Shopping: Walmart vs Amazon Question Title * 1. What is your age? 17 or younger 18-20 21-29 30-39 40-49 50-59 60 or older Question Title * 2. What area describes where you live? Urban Suburban Rural Question Title * 3. What is your ethnicity? (Please select all that apply.) American Indian or Alaskan Native Asian or Pacific Islander Black or African American Hispanic, Latino/a, or of Spanish origin White / Caucasian Prefer not to answer Other (please specify) Question Title * 4. Which of the following options most closely aligns with your gender? Woman Man Non-binary A gender not listed here Prefer not to answer Question Title * 5. US Region New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific Question Title * 6. Where do you shop online more often? Walmart Amazon About the Same Question Title * 7. What types of products do you typically purchase online? Groceries Electronics Household goods Other (please specify) Question Title * 8. What matters more when shopping online? Lowest Price Fastest Delivery Balance of Both Question Title * 9. How important is same-day delivery? Not at all important Slightly important Moderately important Very important Extremely important Not at all important Slightly important Moderately important Very important Extremely important Question Title * 10. How likely are you to use same-day delivery, if available? Not likely Somewhat likely Very likely Not likely Somewhat likely Very likely Question Title * 11. How satisfied are you with delivery speed for Walmart? 0 Worst 10 Best Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 12. How satisfied are you with delivery speed for Amazon? 0 Worst 10 Best Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 13. Would faster same-day delivery make you choose Walmart more often? Yes No Maybe Question Title * 14. Which Walmart services have you used? Online Order & Pickup Delivery In-Store Return None Other (please specify) Question Title * 15. How easy is it to switch between online and in-store shopping at Walmart? Very Easy Somewhat Easy Difficult Question Title * 16. What is your biggest frustration with Walmart? Question Title * 17. How helpful are product recommendations from Walmart? 0 Not Helpful 10 Very Helpful Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 18. Which platform provides better recommendations? Walmart Amazon Question Title * 19. How easy is it to shop at Walmart? 0 Hard 10 Easy Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 20. How easy is it to shop at Amazon? 0 Hard 10 Easy Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 21. What is the biggest frustration experienced when shopping at Walmart? App/Website Pickup Delivery Inventory Other (please specify) Question Title * 22. What would make you choose Walmart more often? Faster Delivery Easier App/Website Cheaper Products Other (please specify) Done