BACKGROUND ABOUT OUR NEW CLOVIS COMMUNITY BRAND
Clovis Economic Development (CIDC) and the Clovis/Curry County Chamber of Commerce first embarked on this branding journey in early 2019 by hiring Santa Fe consultancy Once a Day Marketing (OaDM) to develop a new, comprehensive community brand for Clovis. Since then, community members have been able to participate in focus groups and share their thoughts in a community-wide survey that was released earlier this year.
A community brand is how you want Clovis to be thought of and is driven by your ability to deliver on a meaningful brand promise. In this case, the new Clovis community brand promise (developed by OaDM, local business leaders, the City of Clovis, CIDC and the Chamber) is: Welcoming all into the Clovis family, creating connections that inspire growth with endless opportunities.
Please help us select the slogan that will be the "face" of that promise!
Your opinion will support Clovis Economic Development (CIDC) and the Clovis/Curry County Chamber of Commerce in making this final decision.
Special thanks to the City of Clovis and Clovis Lodgers' Tax Board for their generous support of this initiative.