Where are you most likely to go for a recipe?

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* 1. Where are you most likely to go for a recipe?

What kind of cookbooks do you like best?

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* 2. What kind of cookbooks do you like best?

What do you like best about cookbooks?

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* 3. What do you like best about cookbooks?

What don't you like about cookbooks?

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* 4. What don't you like about cookbooks?

In regards to cooking, how do you like to learn best?

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* 5. In regards to cooking, how do you like to learn best?

Are you interested in getting to know the people behind restaurants/food products?

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* 6. Are you interested in getting to know the people behind restaurants/food products?

Would you be as likely, less likely, or more likely to cook a recipe from a local chef vs. a national "celebrity" chef?

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* 7. Would you be as likely, less likely, or more likely to cook a recipe from a local chef vs. a national "celebrity" chef?

How important is supporting local chefs/restaurants/food artisans/growers to you?

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* 8. How important is supporting local chefs/restaurants/food artisans/growers to you?

Could you see yourself using a step-by-step audio recipe taught by a chef?

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* 9. Could you see yourself using a step-by-step audio recipe taught by a chef?

Where do you live?

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* 10. Where do you live?

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