A. T. Journeys Reader Survey

We are asking for just a few moments of your time to make sure we hear your opinions and suggestions so A.T. Journeys can best meet your wishes as the membership magazine of the Appalachian Trail Conservancy (ATC). Your participation in this survey is entirely voluntary, and completely confidential. The results will be reported as statistical totals and will be used for the enrichment of the magazine for ATC’s members.

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* 1. How often do you typically read A.T. Journeys?

Every issue

Most issues

Occasional issues

Never read an issue

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* 2. How much of each magazine do you read?

All

Most

Some

None

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* 3. How much total time do you typically spend with an issue of A.T. Journeys?

more than 1 hour

half hour to an hour

less than half an hour

Do not read

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* 4. How long do you typically keep an issue of the magazine?

More than a year

Until I receive the next issue

Until I finish reading it once through

Discard immediately

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* 5. Please rate your interest in reading the following sections of ATJ:

	Very Interested	Interested	Somewhat Interested	Not interested
Main Features	Main Features Very Interested	Main Features Interested	Main Features Somewhat Interested	Main Features Not interested
Volunteer Profile	Volunteer Profile Very Interested	Volunteer Profile Interested	Volunteer Profile Somewhat Interested	Volunteer Profile Not interested
Trailhead	Trailhead Very Interested	Trailhead Interested	Trailhead Somewhat Interested	Trailhead Not interested
Trail Towns	Trail Towns Very Interested	Trail Towns Interested	Trail Towns Somewhat Interested	Trail Towns Not interested
Vistas	Vistas Very Interested	Vistas Interested	Vistas Somewhat Interested	Vistas Not interested
Club Hopping	Club Hopping Very Interested	Club Hopping Interested	Club Hopping Somewhat Interested	Club Hopping Not interested
Trail Natives	Trail Natives Very Interested	Trail Natives Interested	Trail Natives Somewhat Interested	Trail Natives Not interested
Greenway	Greenway Very Interested	Greenway Interested	Greenway Somewhat Interested	Greenway Not interested
Trail Giving	Trail Giving Very Interested	Trail Giving Interested	Trail Giving Somewhat Interested	Trail Giving Not interested
Trail Stories	Trail Stories Very Interested	Trail Stories Interested	Trail Stories Somewhat Interested	Trail Stories Not interested
Public Notices	Public Notices Very Interested	Public Notices Interested	Public Notices Somewhat Interested	Public Notices Not interested
As I See It	As I See It Very Interested	As I See It Interested	As I See It Somewhat Interested	As I See It Not interested

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* 6. Please rate the quality of A.T. Journeys on the following:

	Excellent	Good	Average	Poor	No Opinion
Content	Content Excellent	Content Good	Content Average	Content Poor	Content No Opinion
Cover	Cover Excellent	Cover Good	Cover Average	Cover Poor	Cover No Opinion
Ease of reading	Ease of reading Excellent	Ease of reading Good	Ease of reading Average	Ease of reading Poor	Ease of reading No Opinion
Layout and design	Layout and design Excellent	Layout and design Good	Layout and design Average	Layout and design Poor	Layout and design No Opinion
Photography	Photography Excellent	Photography Good	Photography Average	Photography Poor	Photography No Opinion
Writing	Writing Excellent	Writing Good	Writing Average	Writing Poor	Writing No Opinion
Length	Length Excellent	Length Good	Length Average	Length Poor	Length No Opinion
Frequency of publication	Frequency of publication Excellent	Frequency of publication Good	Frequency of publication Average	Frequency of publication Poor	Frequency of publication No Opinion

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* 7. Compared to other magazines, how would you rank the overall quality of A.T. Journeys on a scale of 1-10, 10 being the best?

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* 8. How do you feel about the following statements?

	Strongly Agree	Agree	Disagree	Strongly Disagree
The pictures in the magazine are very appealing	The pictures in the magazine are very appealing Strongly Agree	The pictures in the magazine are very appealing Agree	The pictures in the magazine are very appealing Disagree	The pictures in the magazine are very appealing Strongly Disagree
The magazine is not too text heavy	The magazine is not too text heavy Strongly Agree	The magazine is not too text heavy Agree	The magazine is not too text heavy Disagree	The magazine is not too text heavy Strongly Disagree
The topics of the articles are always interesting	The topics of the articles are always interesting Strongly Agree	The topics of the articles are always interesting Agree	The topics of the articles are always interesting Disagree	The topics of the articles are always interesting Strongly Disagree
The articles always offer useful information	The articles always offer useful information Strongly Agree	The articles always offer useful information Agree	The articles always offer useful information Disagree	The articles always offer useful information Strongly Disagree
A.T. Journeys captures the mission of the ATC	A.T. Journeys captures the mission of the ATC Strongly Agree	A.T. Journeys captures the mission of the ATC Agree	A.T. Journeys captures the mission of the ATC Disagree	A.T. Journeys captures the mission of the ATC Strongly Disagree
If I saw the magazine on a news stand, I would buy it	If I saw the magazine on a news stand, I would buy it Strongly Agree	If I saw the magazine on a news stand, I would buy it Agree	If I saw the magazine on a news stand, I would buy it Disagree	If I saw the magazine on a news stand, I would buy it Strongly Disagree
The magazine is easy to read	The magazine is easy to read Strongly Agree	The magazine is easy to read Agree	The magazine is easy to read Disagree	The magazine is easy to read Strongly Disagree
Printing the magazine with soy based ink on recycled paper is important to me	Printing the magazine with soy based ink on recycled paper is important to me Strongly Agree	Printing the magazine with soy based ink on recycled paper is important to me Agree	Printing the magazine with soy based ink on recycled paper is important to me Disagree	Printing the magazine with soy based ink on recycled paper is important to me Strongly Disagree

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* 9. Please indicate all the ways in which A.T. Journeys strengthens your connection to the ATC and the Trail.

Reminds me of my experiences on the Trail

Serves as a source of information about ATC’s work and programs

Encourages me to volunteer my time to the Trail/ATC

Encourages me to support the ATC financially

Helps me to feel more in touch with other Trail enthusiasts and ATC members

Provides useful information about ways I can get involved

Other (please specify)

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* 10. Please indicate all of the ways in which A.T. Journeys fails to strengthen your connection to ATC/ the A.T.

does not address topics of interest to me

does not reflect my experiences on the Trail

is not an objective source of information about ATC

is primarily a fund-raising tool

does not suggest to me how I can help

Other (please specify)

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* 11. What actions have you taken as a result of reading A.T. Journeys?

Went for a hike on the A.T.

Volunteered

Made a donation to ATC or renewed my membership

Recommended the magazine (and ATC membership) to a friend or family member

Shared my issue of A.T. Journeys with a potential member

Visited the ATC’s Web site (www.appalachiantrail.org)

Written a letter or e-mail to A.T. Journeys or ATC

Visited and/or purchased from Ultimate A.T. Store (www.atctrailstore.org)

Other (please specify)

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* 12. Please tell us how you view A.T. Journeys as a source of information:

	Strongly Agree	Agree	Disagree	Strongly Disagree
credible	credible Strongly Agree	credible Agree	credible Disagree	credible Strongly Disagree
objective information about ATC	objective information about ATC Strongly Agree	objective information about ATC Agree	objective information about ATC Disagree	objective information about ATC Strongly Disagree
valuable information about the A.T.	valuable information about the A.T. Strongly Agree	valuable information about the A.T. Agree	valuable information about the A.T. Disagree	valuable information about the A.T. Strongly Disagree

A. T. Journeys Reader Survey

1. Default Section

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* 1. How often do you typically read A.T. Journeys?

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* 2. How much of each magazine do you read?

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* 3. How much total time do you typically spend with an issue of A.T. Journeys?

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* 4. How long do you typically keep an issue of the magazine?

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* 5. Please rate your interest in reading the following sections of ATJ:

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* 6. Please rate the quality of A.T. Journeys on the following:

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* 7. Compared to other magazines, how would you rank the overall quality of A.T. Journeys on a scale of 1-10, 10 being the best?

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* 8. How do you feel about the following statements?

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* 9. Please indicate all the ways in which A.T. Journeys strengthens your connection to the ATC and the Trail.

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* 10. Please indicate all of the ways in which A.T. Journeys fails to strengthen your connection to ATC/ the A.T.

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* 11. What actions have you taken as a result of reading A.T. Journeys?

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* 12. Please tell us how you view A.T. Journeys as a source of information:

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* 13. My preferred source of information about the A.T.:

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* 14. Which edition within the last two years would you consider to be the most memorable?

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* 15. What is it that you like most about A.T. Journeys?

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* 16. What is it that you like least about A.T. Journeys?

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* 17. Are there any changes or improvements you would like to suggest?