Question Title * 1. What is your name? Question Title * 2. What is your email address? Question Title * 3. When you think of a great hotel stay in London, what matters most?(Choose up to 3) Convenient location A memorable food & drink moment Calm, comfort, and great sleep Friendly, human service A sense of the neighbourhood Views or wow-factor spaces Value for money Family-friendly ease Pet-friendly touches Wellness options Question Title * 4. Which best describes the kind of trip you’re usually on? Weekday business Weekend city break Theatre/culture Food-focused Shopping Visiting family Celebration (e.g. birthday/anniversary) Wedding-related Longer ‘vacation’ (3+ nights) Question Title * 5. What makes you feel most ‘looked after’ by a hotel? A warm welcome, staff who remember me, and friendliness Fast, friction-free check-in/out Staff who help with local recommendations Little random surprises that feel thoughtful Great room, comfort, and quiet Easy or interesting dining options on-site Question Title * 6. Rank your ideal ‘beyond the room’ add-ons: Question Title * 7. What would tempt you to spend more of your time in the hotel? A destination restaurant/bar Live entertainment Workout or gym area A great lobby café or coffee shop A quiet lounge to work/relax A standout breakfast experience A view-led terrace/space Question Title * 8. How far in advance do you typically book your London stay? Same week 1–2 weeks 3–4 weeks 1–3 months 3+ months Question Title * 9. Which style of local recommendations do you prefer? Big iconic London hits Hidden gems Family-friendly routes Food-first itineraries Wellness/quiet corners Shopping-led routes Question Title * 10. How likely would you be to recommend our hotel to your friend? 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 11. One thing that would instantly improve your next stay: Question Title * 12. What do you expect from Thistle Hotels, wherever you stay? (Choose up to 3) Great location and transport Consistent comfort Friendly, no-fuss service Good value Easy food options Helpful local recommendations Quick stays that ‘just work’ Question Title * 13. Which statement fits you best? I plan trips early I book last-minute It depends on price and purpose Question Title * 14. How important is a strong welcome when you arrive at our hotels? Very Somewhat Not important Question Title * 15. What kind of food & drink do you want at a Thistle hotel? Simple and quick A reliable breakfast A grab-and-go option I don’t mind, as long as the local area is well recommended Question Title * 16. What would make you choose Thistle over alternatives in the same area? Better sleep/comfort Better value Easier parking/transport Sharper local guides Faster booking/check-in Question Title * 17. Which local content would you actually use? 24-hour neighbourhood guide Family-friendly maps Food-first recommendations Hidden gems near the hotel Best transport routes Question Title * 18. Which type of Thistle stay do you book most? Airport stopover Short weekend break Work trip Visiting family in the city or nearby Event/concert trip Done