Virtual Amp Preferences

Please help us understand what you're looking for in virtual amps! Knowing what real users prefer will help us make decisions so that we can continue creating the kinds of tools you need.
1.What usually makes you START looking for a new amp plugin?
2.Which of the following does a guitar amp sim NEED for you to consider it?
3.What other factors most influence your final decision to buy an amp sim? (price, install method, artist endorsement, etc.)
4.Approximately how many virtual amps do you own?
5.Which one(s) do you use often?
6.What are your most trusted sources for information about new amp plugins?
7.Which guitar (or general music/audio) content creators do you follow?
8.What guitar (or general music/audio) forums, subreddits, Discords, etc., do you belong to?