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PC18225_Product Launch
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1.
When do you typically begin planning a product launch?
(Required.)
12-18 months before launch
18-24 months before launch
2-3 years before launch
3-5 years before launch
5+ years before launch
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2.
What are your key challenges associated with a product launch? Check all that apply.
(Required.)
Pricing/timeline
Pricing strategy
Contracting models
Engaging payers early
Distribution strategy
Generating brand awareness
HCP engagement
Other
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3.
What is your role within your organization?
(Required.)
Product Launch
Commercialization
Market Access
Marketing
Brand Management
Product Management
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4.
To whom do you report?
(Required.)
Current Progress,
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