Excerpt from the blog "ExpectMore, With Les: For Hire—Times 38,000":
"One statistic I heard at the conference is that there are an estimated 38,000 open jobs for massage therapists in the spa industry. I’ve heard again and again from employers that they are struggling to find and employ massage therapists due to the “therapist shortage.” My message to them is always something along the lines of, “Figure out how to be an employer of choice, and hiring will move down your worry list.” Thirty-eight thousand openings seems like a lot. In the world of economics, that would be a whole lot of demand for—but not a lot of supply from—massage therapists for those jobs. But remember there are more than 325,000 massage therapists in the U.S. Schools would like more students, and employers need therapists. But there are lots of therapists out there. The challenge is getting them to become employees. We’re interested in hearing from you about this challenge."