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1.
This survey is being conducted by Adler Weiner Research in order to determine your eligibility for a focus group or interview about which you have been contacted. At no point are your individual answers ever sold or shared with our clients (aggregate data or anonymized summaries of the overall survey information may possibly be shared with our clients, however). This survey serves solely as a means for screening. Once the project has been completed this data will be deleted. For more information please see:
Right to Opt-Out Info
Financial Incentive Info
Adler Weiner Privacy Policy
(Required.)
I consent to Adler Weiner Research collecting, storing and processing my personal information for the purpose of determining my eligibility for this market research focus group or interview.
I understand and consent to the following: That should I be eligible for participation in this market research focus group or interview, my contact information (phone, email, and home address) may be shared with the client for purposes related only to this particular project and are not limited to: screening calls to further determine eligibility, sending of "homework" or pre-session assignments via email, allowing access to an online platform via email, or for in-home interviews conducted at your residence.
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2.
Please fill inthe following
(Required.)
Name (First and last)
Address
City
State
Zipcode
Phone
Email
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3.
Which area of the country is your permanent residence?
(Required.)
Northeast (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, and Pennsylvania)
Midwest OUTSIDE of Illinois (Ohio, Michigan, Indiana, Wisconsin, Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska, and Kansas)
Illinois
South (Delaware, Maryland, Virginia, West Virginia, Kentucky, North Carolina, South Carolina, Tennessee, Georgia, Florida, Alabama, Mississippi, Arkansas, Louisiana, Texas, and Oklahoma.)
West OUTSIDE of California (Montana, Idaho, Wyoming, Colorado, New Mexico, Arizona, Utah, Nevada, Oregon, Washington, Alaska, and Hawaii.)
California
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4.
With which gender do you identify?
(Required.)
Male
Female
Non-binary
Other (please specify)
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5.
With which ethnicity do you identify? Check all that apply.
(Required.)
White
Black or African American
Hispanic or Latino
Asian or Asian American
Other (please specify)
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6.
To which age group do you belong?
(Required.)
Under 18
18-24
25-34
35-44
45-49
Over 49
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7.
What is your exact age?
(Required.)
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8.
Sometimes we need to speak with people who have and who haven’t been to market research studies in the past. When, if ever, was the last time you participated in a market research study?
(Required.)
9.
What was the topic of that study?
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10.
We are interested in talking to people with a variety of backgrounds. Have you, or have any members of your family, worked (either currently or at some point) in any of the following types of companies? Check all that apply
(Required.)
Marketing Research
Advertising, Marketing or Public Relations Firm
Media (i.e. TV, radio, entertainment industry, newspaper)
Telecommunications or Telephone Company
Social Media, Online or Internet Services – including digital marketing, social networking
A cable or satellite television provider
Publishing
None of the above
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11.
What are your hobbies or interests? (Here is your chance to show us if you are good at answering questions)
(Required.)
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12.
What is the highest level of education you have studied for, attained, or are currently working toward?
(Required.)
Some high school
High school graduate
Currently in college
1-3 years of college
College graduate
Some graduate school
Graduate school
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13.
For classification purposes, which of the following best describes your current employment status?
(Required.)
I am employed full-time
I am employed part-time
I am a homemaker
I am a full-time student
I am retired
I am not currently employed
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14.
What is (was) your Job Title, Company Name and Industry
(Required.)
Job Title
Company Name
Industry
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15.
Which of the following best describes your annual household income before taxes?
(Required.)
Under $30,000
$30,000 - $49,999
$50,000-$74,999
$75,000-$99,999
$100,000+
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16.
How many movies have you seen in a theater in the past 6 months (i.e., since October)? We are looking for people from 0-20)
(Required.)
None
1
2-4
5-7
8-10
11+
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17.
What was the last movie you saw in a theater?
(Required.)
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18.
On average, how often do you go see a movie in theaters? (Looking for a full range of answers)
(Required.)
Once a week or more
Once a month
Once every few months
Once every 6 months
Once a year
Less than once a year
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19.
Which best describes your feelings towards seeing the following movie genres in a theater?
(Required.)
One of my favorites
I like it a lot
I like it a little bit
I don’t like it very much
Action
One of my favorites
I like it a lot
I like it a little bit
I don’t like it very much
Comedy
One of my favorites
I like it a lot
I like it a little bit
I don’t like it very much
Modern drama
One of my favorites
I like it a lot
I like it a little bit
I don’t like it very much
Period drama
One of my favorites
I like it a lot
I like it a little bit
I don’t like it very much
Romance
One of my favorites
I like it a lot
I like it a little bit
I don’t like it very much
Sci-Fi
One of my favorites
I like it a lot
I like it a little bit
I don’t like it very much
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20.
Which of the following movies have you seen and where have you seen it FIRST?
(Required.)
Saw in a theater
Saw at home
Did not see
Wuthering Heights (2026)
Saw in a theater
Saw at home
Did not see
Reminders of Him (2026)
Saw in a theater
Saw at home
Did not see
The Housemaid (2025)
Saw in a theater
Saw at home
Did not see
Regretting You (2025)
Saw in a theater
Saw at home
Did not see
Downton Abbey: The Grand Finale (2025)
Saw in a theater
Saw at home
Did not see
It Ends With Us (2024)
Saw in a theater
Saw at home
Did not see
Where the Crawdads Sing (2022)
Saw in a theater
Saw at home
Did not see
Little Women (2019)
Saw in a theater
Saw at home
Did not see
Five Feet Apart (2019)
Saw in a theater
Saw at home
Did not see
The Favourite (2018)
Saw in a theater
Saw at home
Did not see
Hamnet (2025)
Saw in a theater
Saw at home
Did not see
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21.
How many FICTION books have you read and finished in the past 12 months (i.e., since last April)?
(Required.)
None
1
2-5
6-10
11-19
20+
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22.
Please tell us your familiarity with the following novels?
(Required.)
I read it and I liked it
I read it and I didn’t like it
I read it and I neither liked it or disliked it
I’ve heard of the book, but haven’t read it
I’ve never heard of the book until today
The Nightingale, written by Kristin Hannah
I read it and I liked it
I read it and I didn’t like it
I read it and I neither liked it or disliked it
I’ve heard of the book, but haven’t read it
I’ve never heard of the book until today
Verity, written by Colleen Hoover
I read it and I liked it
I read it and I didn’t like it
I read it and I neither liked it or disliked it
I’ve heard of the book, but haven’t read it
I’ve never heard of the book until today
The Seven Husbands of Evelyn Hugo, written by Taylor Jenkins Reid
I read it and I liked it
I read it and I didn’t like it
I read it and I neither liked it or disliked it
I’ve heard of the book, but haven’t read it
I’ve never heard of the book until today
All the Light We Cannot See, written by Anthony Doerr
I read it and I liked it
I read it and I didn’t like it
I read it and I neither liked it or disliked it
I’ve heard of the book, but haven’t read it
I’ve never heard of the book until today
Where the Crawdads Sing, written by Delia Owens
I read it and I liked it
I read it and I didn’t like it
I read it and I neither liked it or disliked it
I’ve heard of the book, but haven’t read it
I’ve never heard of the book until today
A Fireside Memory, written by Beatrice Owen
I read it and I liked it
I read it and I didn’t like it
I read it and I neither liked it or disliked it
I’ve heard of the book, but haven’t read it
I’ve never heard of the book until today
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23.
Just to reiterate - which of the following have you read? Check all that apply (Please note - any book that you have said you have read - will be asked about in depthly upon screening)
(Required.)
The Nightingale, written by Kristin Hannah
Verity, written by Colleen Hoover
The Seven Husbands of Evelyn Hugo, written by Taylor Jenkins Reid
All the Light We Cannot See, written by Anthony Doerr
Where the Crawdads Sing, written by Delia Owens
A Fireside Memory, written by Beatrice Owen
None of the above