Basic HubSpot Tactical Quiz Questions

Take the HubSpot Basic Quiz

Test yourself on the functionality of the HubSpot platform.

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* 1. Which isn’t an accurate statement about building emails using the email editor in HubSpot?

There are three email types to choose from: A regular personalized email that you can send to a segment of your contacts, an automated personalized email that you can configure to send to certain contacts when they trigger a workflow, an email that will be sent to subscribers automatically when you publish new content to your blog or RSS feed.

After creating both versions of your A/B test email, you can switch between the two at any time. In the upper left of the content editor, click the Variation A or Variation B tab.

You can preview how your email will look from the HubSpot interface to see how it will appear for email recipients across different device types.

The HubSpot email editor interface isn't drag and drop, and can be less intuitive for marketers compared to other products.

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* 2. When building landing pages in HubSpot, which statements are most accurate? Select all that are true.

Landing pages can contain lead forms that ask visitors for their contact information in exchange for something of value (i.e. offer, content, etc.).

A targeted, well-crafted landing page with a solid format and sound copy is enough to get someone to submit their information.

Landing pages are best executed when there are no thank you page responses and/or thank you emails.

Landing pages are great for housing content and promoting programs secondarily.

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* 3. Best practices for creating forms using HubSpot include (Select all that are true):

When building custom properties in HubSpot, you can choose from different field types, create labels, and assign values to each of your labels.

A name and an email are more than sufficient to identify that your lead is one of your personas.

Within HubSpot forms, you can make a field required and/or hidden.

Within HubSpot forms, the Progressive Field functionality recognizes that the user has filled out a previous form, and as such, skips asking the same question again.

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* 4. Which aren't accurate statements about automation workflows in HubSpot? Check all that apply.

HubSpot workflows can be purely operational such as building a workflow that automatically converts non-marketing contacts to marketing contacts based on your identified criteria.

HubSpot workflows can be divided into multiple branches with separate content, messaging, CTAs, and outcomes.

HubSpot workflows doesn't allow you to trigger off of sales-related activities (i.e. Meetings).

HubSpot workflows won't work for more administrative campaigns like member renewals.

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* 5. Best practices for creating automation using HubSpot workflows include (Select all that are true):

Use workflows to automatically enroll records based on enrollment trigger criteria.

Edit workflow settings to control when workflow actions should execute, prevent specific records from enrolling, and/or identify when to automatically unenroll other records.

Once a workflow is set up, tested, and activated, there’s no way to modify or change the workflow down the line.

Before turning on your workflow, you can test the workflow in the workflow editor. If your workflow is not functioning as expected, you can troubleshoot your workflow errors or enrollment issues.

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* 6. Which are accurate statements about HubSpot's social media functionality. Select all that are true.

After publishing a post, you can analyze performance in your social dashboard.

You can only post to Facebook and Twitter through HubSpot.

When creating a post, you can bundle your post as part of a larger omni-channel campaign.

You can post, schedule, and monitor posts through HubSpot's social media interface.

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* 7. HubSpot's Chat functionality includes (Select all that are true):

HubSpot Chatflows are similar to HubSpot Workflows in that they allow you to create chat automations based on your goals.

Chats can sit on both your website and your Facebook Messenger account.

You can use HubSpot's chat functionality to service your members and generate net new leads.

With HubSpot's Chat functionality, chats can only be used for live messaging back and forth. There's no opportunity for chat bots.

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* 8. What's the most accurate statement about If/Then branching in HubSpot's workflow functionality.

If/then Filters send the user down a specific path based on how they interact with your content.

You can only use one If/Then filter per workflow.

You don't need to add Delay Time in between the Action (i.e. Send an Email) and the If/Then filter (i.e. If they've clicked on email, then go to this branch) within your workflow.

When you add an If/Then filter, you don't need subsequent branch actions after the filter.

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* 9. What aren't accurate statements about Dynamic Content in HubSpot? Select all that are untrue.

HubSpot's Smart Content is only specific to its Email Editor.

HubSpot's Smart Content is the same is using personalization tokens in HubSpot.

HubSpot's Smart Content functionality allows you to display different messaging, imagery, and links based on different audiences as defined by you.

You can only use HubSpot's Smart Content for your entire design. Currently there isn't a way to create content layers for specific sections within your design.

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* 10. What are accurate statements about list building in HubSpot? Select all that are true.

Active lists are criteria-based and are considered live lists that can continually change over time.

Importing lists is a best practice in HubSpot.

You can create an active list based on a combination of other lists.

When it comes to automation workflows, only fields can be used as criteria, not lists.

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* 11. Please enter your contact info so that you get your course completion email.

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