*1.Do you drink coffee daily?(Required.)

Yes

4–6 days/week

1–3 days/week

Rarely

Never

*2.What do you typically add to your coffee? (check all that apply)(Required.)

Milk

Cream

Flavored creamer

Sugar or sweetener

Protein powder

Collagen

Functional add-ins (adaptogens, nootropics, etc.)

Nothing (I drink it black)

Other (please specify)

*3.Which type of format would you prefer for a functional coffee add-in?(Required.)

A powder you keep at home

A powder you keep at your desk

Portable single-serve sticks

A liquid creamer

I’m not open to adding anything to my coffee

*4.Do you ever bring your own add-ins (sugar packets, creamer, drops, etc.) when buying coffee outside?(Required.)

Yes, often

Occasionally

Rarely

Never

*5.If a product offered a noticeable benefit (energy, focus, recovery, etc.), how likely would you be to add it to your coffee routine?(Required.)

Very likely

Somewhat likely

Neutral

Unlikely

I wouldn’t add anything to my coffee

*6.What do you care about most when choosing a creamer or coffee add-in? (check all that apply)(Required.)

Taste

Clean ingredients / minimal additives

Low sugar

Non-dairy

Price

Convenience / easy to use

Functional benefits (energy, focus, digestion, etc.)

Other (please specify)

*7.Which functional coffee add-ins have you used, if any? (check all that apply)(Required.)

Collagen creamers

Protein creamers

MCT oil / MCT powder

Nootropics (lion’s mane, L-theanine, etc.)

Adaptogens (ashwagandha, reishi, etc.)

Electrolyte powders

None

Other (please specify)

*8.What’s your biggest priority in your morning coffee routine?(Required.)

Convenience

Taste

Energy boost

Clean ingredients

Digestion / stomach comfort

Cost

Habit/routine consistency

*9.What is your age?(Required.)

Under 18

18–24

25–29

30–35

36–44

45+

*10.What is your gender?(Required.)

Male

Female