Coffee Consumption Habits Question Title * 1. Do you drink coffee daily? Yes 4–6 days/week 1–3 days/week Rarely Never Question Title * 2. What do you typically add to your coffee? (check all that apply) Milk Cream Flavored creamer Sugar or sweetener Protein powder Collagen Functional add-ins (adaptogens, nootropics, etc.) Nothing (I drink it black) Other (please specify) Question Title * 3. Which type of format would you prefer for a functional coffee add-in? A powder you keep at home A powder you keep at your desk Portable single-serve sticks A liquid creamer I’m not open to adding anything to my coffee Question Title * 4. Do you ever bring your own add-ins (sugar packets, creamer, drops, etc.) when buying coffee outside? Yes, often Occasionally Rarely Never Question Title * 5. If a product offered a noticeable benefit (energy, focus, recovery, etc.), how likely would you be to add it to your coffee routine? Very likely Somewhat likely Neutral Unlikely I wouldn’t add anything to my coffee Question Title * 6. What do you care about most when choosing a creamer or coffee add-in? (check all that apply) Taste Clean ingredients / minimal additives Low sugar Non-dairy Price Convenience / easy to use Functional benefits (energy, focus, digestion, etc.) Other (please specify) Question Title * 7. Which functional coffee add-ins have you used, if any? (check all that apply) Collagen creamers Protein creamers MCT oil / MCT powder Nootropics (lion’s mane, L-theanine, etc.) Adaptogens (ashwagandha, reishi, etc.) Electrolyte powders None Other (please specify) Question Title * 8. What’s your biggest priority in your morning coffee routine? Convenience Taste Energy boost Clean ingredients Digestion / stomach comfort Cost Habit/routine consistency Question Title * 9. What is your age? Under 18 18–24 25–29 30–35 36–44 45+ Question Title * 10. What is your gender? Male Female Done