THE POWER OF RESEARCH AND SPREADING THE NEWS

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* 1. True or false, CPA Canada’s seasonal surveys provide unique insights into consumer habits and trends, allowing us to compare results year after year.

True

False

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* 2. Which month is Fraud Prevention Month?

October

July

March

December

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* 3. Which of the following is NOT a survey that is conducted by CPA Canada?

Fraud Survey

Canadian Finance Study

Canadian Consumer Wealth Study

Summer Spending Survey

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* 4. Which of the following is a benefit of doing research?

Research allows your organization to explore issues and trends that affect its programming and products.

Research presents unique opportunities to craft essential marketplace conversations.

Research establishes credibility for your organization, garners media attention, and raises the profile of your resources.

All of the above

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* 5. True or false, when it comes to seasonal research topics such as a holiday spending survey, timing is not a crucial factor when going to field with your questions and when releasing your results.

True

False

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* 6. Which of the following is NOT a good strategy for choosing a research topic?

Align your research topic with the goals and desired outcomes of your organization.

Look into other organizations that may be conducting the same research.

Always choose a topic that is going to yield predictable results so there’s less work involved.

Choose a topic that will take advantage of your organization’s strengths.

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* 7. True or false, for annual surveys, it’s a good idea to change your questions each year. This makes the survey more and more interesting each time it’s conducted.

True

False

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* 8. True or false, when choosing a research firm to partner with, you should always contact multiple firms and compare services, costs, and timelines to find one that best suits your needs.

True

False

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* 9. When making your research results public, it’s a good idea to do which of the following?

Establish a strong narrative you’d like to tell using your results.

Use complex terminology and include as many numbers as possible when releasing results aimed at the general public.

Don’t pay attention to what else is in the news and how it may relate to your findings, your results are more important.

Alter any results that may not be favorable to your organization.

THE POWER OF RESEARCH AND SPREADING THE NEWS

Question Title

* 1. True or false, CPA Canada’s seasonal surveys provide unique insights into consumer habits and trends, allowing us to compare results year after year.

Question Title

* 2. Which month is Fraud Prevention Month?

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* 3. Which of the following is NOT a survey that is conducted by CPA Canada?

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* 4. Which of the following is a benefit of doing research?

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* 5. True or false, when it comes to seasonal research topics such as a holiday spending survey, timing is not a crucial factor when going to field with your questions and when releasing your results.

Question Title

* 6. Which of the following is NOT a good strategy for choosing a research topic?

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* 7. True or false, for annual surveys, it’s a good idea to change your questions each year. This makes the survey more and more interesting each time it’s conducted.

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* 8. True or false, when choosing a research firm to partner with, you should always contact multiple firms and compare services, costs, and timelines to find one that best suits your needs.

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* 9. When making your research results public, it’s a good idea to do which of the following?

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* 10. Please enter your full name.