Development Survey

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1. What is your age? (Required.)

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75 or older

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2. What is your gender? (Required.)

Female

Male

Other (please specify)

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3. What is your race or ethnicity?

Asian

Black or African American

Hispanic or Latino

Middle Eastern or North African

Multiracial or Multiethnic

Native American or Alaska Native

Native Hawaiian or other Pacific Islander

White

Another race or ethnicity, please describe below

Self-describe below:

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4. What is the highest level of education you have completed?

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5. Which of the following categories best describes your employment status? (Required.)

Employed, working full-time

Employed, working part-time

Not employed, looking for work

Not employed, NOT looking for work

Retired

Disabled, not able to work

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6. Which of the following best describes your current relationship status? (Required.)

Married

Widowed

Divorced

Separated

In a domestic partnership or civil union

Single, but cohabiting with a significant other

Single, never married

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7. What is your approximate average household income? (Required.)

$0-$24,999

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$125,000-$149,999

$150,000-$174,999

$175,000-$199,999

$200,000 and up

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8. How many people currently live in your household?

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9. How often do you prepare meals at home each week? (Required.)

Never

1-2x a week

3-5x a week

Every day

Other (please specify)

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10. How often do you experiment with a new recipe or ingredient each week? (Required.)

Never

1-2x a week

3-5x a week

Every day

Other (please specify)

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11. How passionate are you about cooking on a scale of 1-10? (Required.)

	10 Extremely passionate	9	8	7	6	5	4	3	2	1	0 Not passionate at all
.	. 10 Extremely passionate	. 9	. 8	. 7	. 6	. 5	. 4	. 3	. 2	. 1	. 0 Not passionate at all

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12. What is your main motivation for cooking? Rank in order of importance. (Required.)

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13. What are your biggest hurdles when it comes to cooking? Select all that apply. (Required.)

Time - not enough time with my schedule

Knowledge - not enough basic knowledge to get started

Cost - ingredients are too expensive

Support - not enough resources to support me once I get started

Interest Level - not interested in learning how to cook

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14. What resources do you currently use when you have a cooking question? List all that apply. (e.g. call/text someone, websites, social media channels, cookbooks, cooking apps, blogs, Alexa/Google Home etc.) (Required.)

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15. For each resource listed above, how often do you use it? (Required.)

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16. For each resource listed above, how much do you pay for it? (Required.)

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17. For each resource listed above, how satisfied are you with the results you receive on a scale of 1-10? (Required.)

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18. For each resource that did not receive a 10, how could it be improved upon?

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19. What features would make you excited to use a new food website or app? Choose all that apply. (Required.)

The ability to communicate directly with a chef

The ability to find and discover local culinary talent

The ability to view content (like recipes and instructional videos) created by local chefs

Special deals to local restaurants for being a subscriber

An online community where I could engage with other home cooks

Other (please specify)

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20. Suppose there was a mobile app where you could text a chef on demand to answer your cooking questions as often as you’d like. How much would you be willing to pay for just this service? Choose one. (Required.)

$2.99/month

$4.99/month

$9.99/month

Other (please specify)

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21. Suppose there was an online platform where you could discover and engage with local chefs in your community. The platform would feature videos and articles created by the chefs. How much would you be willing to pay for just this service? (Required.)

$2.99/month

$4.99/month

$9.99/month

Other (please specify)

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22. Suppose there was a platform that combined the ability to text with a chef and access the platform of chef-created content. How much would you be willing to pay for these services together? (Required.)

$2.99/month

$4.99/month

$9.99/month

Other (please specify)

Development Survey

Question Title

* 1. What is your age? (Required.)

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* 2. What is your gender? (Required.)

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* 3. What is your race or ethnicity?

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* 4. What is the highest level of education you have completed?

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* 5. Which of the following categories best describes your employment status? (Required.)

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* 6. Which of the following best describes your current relationship status? (Required.)

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* 7. What is your approximate average household income? (Required.)

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* 8. How many people currently live in your household?

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* 9. How often do you prepare meals at home each week? (Required.)

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* 10. How often do you experiment with a new recipe or ingredient each week? (Required.)

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* 11. How passionate are you about cooking on a scale of 1-10? (Required.)

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* 12. What is your main motivation for cooking? Rank in order of importance. (Required.)

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* 13. What are your biggest hurdles when it comes to cooking? Select all that apply. (Required.)

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* 14. What resources do you currently use when you have a cooking question? List all that apply. (e.g. call/text someone, websites, social media channels, cookbooks, cooking apps, blogs, Alexa/Google Home etc.) (Required.)

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* 15. For each resource listed above, how often do you use it? (Required.)

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* 16. For each resource listed above, how much do you pay for it? (Required.)

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* 17. For each resource listed above, how satisfied are you with the results you receive on a scale of 1-10? (Required.)

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* 18. For each resource that did not receive a 10, how could it be improved upon?

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* 19. What features would make you excited to use a new food website or app? Choose all that apply. (Required.)

Question Title

* 20. Suppose there was a mobile app where you could text a chef on demand to answer your cooking questions as often as you’d like. How much would you be willing to pay for just this service? Choose one. (Required.)

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* 21. Suppose there was an online platform where you could discover and engage with local chefs in your community. The platform would feature videos and articles created by the chefs. How much would you be willing to pay for just this service? (Required.)

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* 22. Suppose there was a platform that combined the ability to text with a chef and access the platform of chef-created content. How much would you be willing to pay for these services together? (Required.)

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* 23. Please write about your comments/ reactions to the survey.

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* 24. If you are interested in being added to our mailing list, please include your email below. We are not here to sell anything just collect feedback.

1. What is your age? (Required.)

2. What is your gender? (Required.)

3. What is your race or ethnicity?

4. What is the highest level of education you have completed?

5. Which of the following categories best describes your employment status? (Required.)

6. Which of the following best describes your current relationship status? (Required.)

7. What is your approximate average household income? (Required.)

8. How many people currently live in your household?

9. How often do you prepare meals at home each week? (Required.)

10. How often do you experiment with a new recipe or ingredient each week? (Required.)

11. How passionate are you about cooking on a scale of 1-10? (Required.)

12. What is your main motivation for cooking? Rank in order of importance. (Required.)

13. What are your biggest hurdles when it comes to cooking? Select all that apply. (Required.)

14. What resources do you currently use when you have a cooking question? List all that apply. (e.g. call/text someone, websites, social media channels, cookbooks, cooking apps, blogs, Alexa/Google Home etc.) (Required.)

15. For each resource listed above, how often do you use it? (Required.)

16. For each resource listed above, how much do you pay for it? (Required.)

17. For each resource listed above, how satisfied are you with the results you receive on a scale of 1-10? (Required.)

18. For each resource that did not receive a 10, how could it be improved upon?

19. What features would make you excited to use a new food website or app? Choose all that apply. (Required.)

20. Suppose there was a mobile app where you could text a chef on demand to answer your cooking questions as often as you’d like. How much would you be willing to pay for just this service? Choose one. (Required.)

21. Suppose there was an online platform where you could discover and engage with local chefs in your community. The platform would feature videos and articles created by the chefs. How much would you be willing to pay for just this service? (Required.)

22. Suppose there was a platform that combined the ability to text with a chef and access the platform of chef-created content. How much would you be willing to pay for these services together? (Required.)

23. Please write about your comments/ reactions to the survey.

24. If you are interested in being added to our mailing list, please include your email below. We are not here to sell anything just collect feedback.