The Social Media Trust Survey - how much do we really trust the numbers?

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* 1. Do you use social media as part of your business?

All the time

Often

Occasionally

Hardly ever

Never

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* 2. How much value do you put on social media as a marketing tool?

Very important

Important

Useful

Not important

Useless

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* 3. How important are the numbers (Likes, Followers, etc)?

Important

Interesting

Unimportant

Irrelevant

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* 4. Looking at other companies figures, do you always trust the numbers?

Yes

Other (please specify)

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* 5. Do you think faking up numbers is...

Rare

Common

Epidemic

Other (please specify)

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* 6. If people are faking up the numbers should this be seen as…

It’s ok, it’s marketing

It’s wrong but everyone is at it

It’s dishonest and needs to be banned

It’s criminal and people should be done for fraud

Other (please specify)

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* 7. Given it is so easy to fake up the numbers, should businesses put a financial value on the numbers?

Yes

Other (please specify)

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* 8. Given it is so easy to fake up the numbers, should people be rewarded for the number of Likes or Followers they get?

Yes, it doesn’t matter how you get them

No, it encourages dishonesty

Other (please specify)

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* 9. If success is measure by the numbers, would you consider buying a few extra Likes or Followers if no one could tell?

Why wouldn’t you?

I’m tempted

No way

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* 10. Is social media in danger of becoming discredited through faking up the numbers?

Yes

Other (please specify)