How involved are you in your school’s marketing & communication initiatives?

Independent schools today are confronting more competition than ever before. That reality is making marketing and communications increasingly integral to the success of schools.

It would seem that if heads of school have the ultimate responsibility for success, their involvement in and impact on marketing and communications initiatives is critically important to the well being of their institutions. In fact some have posited that it is only the head who has the authority and credibility to leverage the full impact of marketing.

As part of our commitment to the success of independent schools, we’ve partnered with K–12 expert, Chuck English, to begin a project to learn more about the involvement of heads of schools in their marketing and communication initiatives and to better understand their related viewpoints. Please help us by completing the short survey below.

In the coming months we will publish the survey results and provide additional resources from Chuck to guide heads of school in maximizing the impact of their involvement in marketing and communications.

* 1. Head of School Contact Information

* 2. On a scale of 1-10 how important is marketing and communications to the success of your school?

* 4. Who at your school has primary responsibility for developing the marketing and communications strategy/plan?

* 5. How frequently are you involved in decision-making regarding marketing & communications?

* 6. For which of the following marketing projects/initiatives are you involved in decision-making?

* 7. For which of the following staff members is the positive contribution to marketing and communications a criterion in performance assessments?

* 9. On a scale of 1-5 how would you rate your own knowledge of best practices in marketing and communications?

* 10. Have you developed and articulated a strategic vision for your school?

* 11. Please provide any thoughts you have about the involvement of heads of school in marketing & communications initiatives.

* 12. How many students are enrolled in your school?

* 13. What is your annual marketing & communications budget?

* 14. Would you be willing to discuss your feedback with Chuck English as it relates to his research project for Blackbaud?

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