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* 1. What is your age group?

* 2. What is your gender?

* 3. What is your ethnic background?

* 4. What is your household income?

* 5. What is your education level?

* 6. Do you own your home?

* 7. How many days per week do you read a newspaper on average?

* 8. Do you read the newspaper online?

* 9. Are you looking to make a major purchase in the next six months to one year? (i.e., home, auto, furniture)

* 10. Will you utilize the newspaper for advertisements, real estate listings, or coupons as you research your major purchase?