Critical Review of the Social Change and Behaviour Change Impact Data |
1. Challenge and Focus: Social change and behaviour change are often characterized as not having hard, compelling evidence that demonstrates their direct impact on priority development issues. Two groups from whom we often hear this critique are national and international policy makers and funders. This often disrupts the possibility for people in our common field of work being significantly engaged in local, national or international planning and policy development and/or securing the resources required to work at the scale required.
2. Purpose: To provide local, national and international policy makers and funder decision-makers with the compelling evidence they need, in the easily digestible bite sized chunks they require, to demonstrate that social change and behaviour change strategies and actions have a significant, positive direct impact on priority development challenges.
2. Purpose: To provide local, national and international policy makers and funder decision-makers with the compelling evidence they need, in the easily digestible bite sized chunks they require, to demonstrate that social change and behaviour change strategies and actions have a significant, positive direct impact on priority development challenges.
3. Work to date: We have taken the following steps (a) A journal literature identification process (b) Asking (and receiving from) research focused people and organisations in the social change and behaviour change field of work to nominate up to 10 pieces of research that they find most compelling and persuasive in demonstrating the direct impact of social change and behaviour change strategies related to development priorities (c) A review of the collection of impact research summaries on The CI platform - see this link and (d) From those three steps we identified 95 studies that meet the criteria that follow. Then we distilled those studies into their key points.
4. Criteria: The selection criteria for identifying the social change and behaviour change research and impact data set a very high bar in order to help ensure credibility with policy makers and funders (a) Only Randomized Control Trials (RCTs) with a researched population over 1,500 ... or ... (b) ... Systematic reviews that include some RCTs (c)Must be published in a peer review published journal (d) Primarily that publishing should be in the leading journals that have the highest credibility amongst funders and policy decision-makers and (e) the research must produce a sentence or phrase that contains a numeric, direct impact data point that can be quoted.
THE ONLINE PAGES THAT ARE THE FOCUS FOR THIS REVIEW ARE:
The review questions and comments opportunities follow. Many thanks for taking the time to do this - very much appreciated.