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SEF Sponsorship Effectiveness Survey
About You
These questions help us segment findings by market, sector, scale, and seniority. No individual response will be identifiable.
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1.
In which market(s) do you primarily operate and sell sponsorship?
(Required.)
United Kingdom
Western Europe (excl. UK)
North America
Asia Pacific
Middle East & Africa
Global / multiple
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2.
What type of property or organisation do you represent?
(Required.)
Team or club
Governing body or federation
Sports event or tournament
Venue or stadium
Individual athlete or talent
Agency representing multiple rights holders
Other (please specify)
None of the above
3.
In which sport or sector does your property primarily operate?
Football / Soccer
Rugby (Union or League)
Cricket
Tennis
Golf
Athletics / Track & Field
eSports / Gaming
Cycling
Formula 1 / Motorsport
Multi-sport
Music / Arts & Culture / Entertainment
Other (please specify)
None of the above
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4.
What is your organisation's approximate global annual revenue?
(Required.)
Under £50 million
£50m – £250m
£250m – £1 billion
Over £1 billion
Prefer not to say
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5.
What is your organisation's approximate annual sponsorship revenue?
(Required.)
Under £1 million
£1m – £5m
£5m – £25m
£25m – £100m
Over £100m
Prefer not to say
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6.
Approximately how many active commercial sponsors does your organisation have?
(Required.)
1 – 5
6 - 15
16 – 30
31 – 50
More than 50
We don't have any active sponsors
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7.
Which best describes your role?
(Required.)
Commercial / Sales
Partnership Management
Marketing / Brand
Finance / Commercial
Board / C-suite
Research / Insights
Other (please specify)
11%