2024 - Digital Transformation Report -  Survey

The primary goal of the survey is to gauge the current status and challenges of digital transformation, particularly focusing on the necessity, impact, and perception of the Chief Digital Officer (CDO) role.

We aim to uncover:
- The level of digital transformation maturity among SMBs.
- The challenges SMBs face in digital transformation efforts.
- The perceived value and understanding of the CDO role in driving digital transformation.

1.Should you be interested in receiving the report once it's complete, please provide your email address in the designated comment box.

5.Which technologies is your company planning to invest in over the next 2 years? (Select all that apply)(Required.)

Other (please specify)

6.What is the biggest challenge your company faces in adopting emerging technologies as part of digital transformation?(Required.)

Lack of clear strategic direction

Insufficient budget or resources

Technological complexity and integration issues

Skill gaps or talent shortage

Organizational resistance to change

Data security and privacy concerns

None of the above

Other (please specify)

7.How central is data analysis to your company's decision making process?(Required.)

Data analysis is fundamental to all our decisions

We use data analysis occasionally to inform decisions

Data analysis is rarely used in oure decision making

We do not use data analysis to inform our decision making

8.How is your company addressing the need for digital skills development among employees?(Required.)

Implementing regular training and upskilling programs

Partnering with educational institutions for employee learning

Providing access to online courses and resources

Relying on on-the-job learning and self-initiative

Currently, we do not have a specific approach for digital skills development

None of the above

Other (please specify)

9.Does your company have a dedicated team or leader for managing digital transformation initiatives?(Required.)

Yes, a dedicated team

Yes, an individual leader (not a CDO)

No, but planning to establish one

No, and no plans to establish one

Other (please specify)

10.In which areas is your company prioritizing investsments as part of your digital transformation efforts?(Required.)

Technology infrastructure (e.g. cloud services, networks)

Digital skills training and workforce development

Process automation (e.g. RPA, AI-driven processes)

Customer experience enhancement (e.g. CRM, customer analytics)

Product or service innovation (e.g. IoT, new digital products)

Cybersecurity and data protection

None of the above

Other (please specify)

11.How does you company measure the success of its digital transformation initiatives?(Required.)

Increase in revenue or profitability

Customer satisfaction and engagement metrics

Employee productivity and efficiency improvements

Innovation rate (e.g. number of new products/services launched)

Cost savings and operational efficiency

We do not have clear metrics for measuring digital success

None of the above

Other (please specify)

12.How does your company prioritize digital transformation in its overall business strategy?(Required.)

As our top priority – it leads our business strategy

As a major priority among several strategic goals

Equally with other priorities

As a minor priority – it follows other strategic initiatives

Not a priority at this time

13.Has your company strengthened its cybersecurity measures as part of its digital transformation?(Required.)

Yes

No

Currently undergoing an assessment

14.Do you believe a Chief Digital Officer (CDO) is crucial for successful digital transformation?(Required.)

Yes

No

Unsure

Other (please specify)

15.What is the most significant challenge your company faces in its digital transformation journey?(Required.)

Integrating new technologies with existing systems

Finding the right talent or skills

Developing a clear digital strategy

Managing the cost of digital transformation

Keeping up with rapidly evolving technologies

Other (please specify)

16.How has digital transformation affected your organizational culture?(Required.)

Significantly enhanced our culture

Somewhat enhanced our culture

No noticeable impact on our culture

Somewhat challenged our culture

Significantly challenged our culture

Unsure/Not applicable

17.How does your company approach innovation in the context of digital transformation?(Required.)

Internally driven by our own teams

Collaboration with external partners or startups

Outsourcing to specialized digital transformation agencies

A combination of internal and external efforts

We do not have a specific approach to digital innovation

Other (please specify)

18.Looking towards the future, what is your company's main aspiration or biggest goal in the realm of digital transformation? Please share any specific visions, projects, or strategies you are excited about or see as critical for your future success.

19.Thank you for completing the survey! Please select the books you'd like to receive by checking the appropriate boxes. To finalize, enter your email in the final question, and you're all set.(Required.)

20.To receive the books, please enter your email address in the provided comment box.

2024 - Digital Transformation Report - Survey

2.LinkedIn Digital Transformation Survey