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Help us shape and inform the bike industry...

On behalf of CIN and our Data Partners, thanks for taking part in this research. We ask that only UK-based independent bike shops, workshops and mobile mechanics participate. Other data submitted will be removed.
 
Please answer ONLY questions relevant to your business and abstain from any you cannot answer. 

Finally, add your details at the end to benefit from the data and be included in our prize draw, plus the completed report when it's ready in Q1. Thank you.  

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* 1. Are you a store/workshop or workshop-only outfit?

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* 2. Have you changed the primary focus of your business in the last 12 months?

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* 3. How many staff does your business employ in total?

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* 4. In terms of online trading which apply to your business? (tick all that apply)

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* 5. Has your store or workshop a particular speciality towards any of the following (tick all that apply)

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* 6. With 2023 labelled as “worst trading conditions” for the trade yet, which apply heading into 2024?

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* 7. Which of the following trends are in the ascendancy with your customers?

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* 8. What most challenges your forward planning?

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* 9. What threats has the industry to fear from a retail point of view? (Tick all that apply)

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* 10. Which product segment will you allocate MORE, LESS or THE SAME floor space to in 2024?

  YOUR ANSWER
Clothing
Road bikes
Mountain bikes
Electric bikes
Gravel
Women’s products
BMX
Triathlon
Commuter bikes (including folding)
Cargo bikes (all sizes)
Kids’ bikes
Components
Accessories
Indoor training
Nutrition
Tooling
Footwear
Supplier POS
Cleaning and lubrication
Electric Scooters

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* 11. Will you invest more, the same or less this year on:

  YOUR ANSWER
Sales training
Shop security
Expansion of premises or further premises
Workshop training
Workshop fitting and tooling
Bike fitting tools or skills
Parts washers or heavy workshop machinery (hydraulic workstands etc)
Marketing and SEO
Merchandising
New bike ranges
Event creation
Storage of goods
Café or food services
Skills classes for customers
Online shop window
More staff
Company vehicles
Stock levels
Clearing debt
Equipment (bike fitting, workshop etc)
Epos
e-Commerce and website
Accounting software

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* 12. What most draws you to choosing a supplier

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* 13. Which supplier has gained the largest slice of your business in the past year?

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* 14. What is the average sale price of your pedal powered bicycles of all types? (Skip if no bike sales)

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* 15. What is the average sale price of your pedal powered road bicycle? (Skip if no bike sales)

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* 16. What is the average sale price of your pedal powered mountain bike? (Skip if no bike sales)

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* 17. What is the average sale price of your electric bike range? (Skip if no eBike sales)

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* 18. If carried, what are your stores top-selling electric bike brands? (Name up to three, in order of sales volume)

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* 19. Excluding service items, what are your three top selling parts and accessories brands?

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* 20. Within which bracket does your annual turnover sit?

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* 21. If sold, what is the combined turnover value of your annual eBike sales?

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* 22. By what percentage is your annual profitability up or down year-on-year?

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* 23. Has your annual workshop revenue increased or decreased?

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* 24. How much do you charge for your most comprehensive bike service?

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* 25. What portion of your business does workshop trade now represent?

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* 26. Are you handling more, less or the same level of trade year-on-year:

  YOUR ANSWER
Finance
Leased bikes
Cycle to Work schemes
Sales via demo schemes
Online sales
Workshop revenue
Bike fitting
Appointment only trade
Click and collect

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* 27. Which of the following legislative tweaks would you like to see pass

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* 28. When you attend trade shows, what is the greatest draw?

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* 29. What are your views on shop demo bikes and fleets? (tick as many as apply)

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* 30. Via which methods do you like to receive supplier information?

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* 31. To take advantage of the full report delivered to your inbox, please verify your name, business name and address, plus the desired email to receive the study below. Those leaving this detail will also automatically be entered into the prize draws alongside our sponsors.

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* 32. Thank you for your generous participation in this year’s market study.

0 of 32 answered
 

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