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Combining fashion and interests
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1.
How would you say you usually dress?
(Required.)
Experimental (full outfit)
Semi-Experimental (1-2 experimental items per outfit)
Basic
Convenience
I don't care about how I dress
Other (please specify)
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2.
How much do you spend each month on clothing on average?
(Required.)
0-200
200-500
500-1000
1000+
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3.
I often see myself looking at my favorite music artists for outfit and style inspiration
(Required.)
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
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4.
I am more likely to buy from a brand if it's worn by my favorite artist
(Required.)
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
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5.
I often find the clothing I want to buy is too expensive
(Required.)
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
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6.
Where do you usually shop? (please check each that is applicable)
(Required.)
Fast Fashion
Vintage / second hand stores
Online second hand (grailed, depop, vinted)
Curated second hand stores (designer)
High end / designer
Upcoming designers / Instagram brands
Other (please specify)
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7.
When I dress I try to incorporate my hobbies and interests.
(Required.)
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
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8.
The interests that I try to incorporate in my outfits are as follows (please check each that is applicable)
(Required.)
Music (merch etc)
Movies
Gaming
Sports (club merch)
Spirituality
I don't incorporate my interests in outfits
Other (please specify)
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9.
Which marketing campaigns within brands and designers trigger you more to buy from them? (please check each that is applicable)
(Required.)
Collaborations with other companies or brands
Collaborations with music artists
Featuring somebody I'm a fan of in their social media, video's or shoots.
Digital campaigns (Balenciaga making a game with their looks for example)
Reading or seeing it in a magazine
Receiving emails
Other (please specify)
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10.
I like to feel a part of a community within a brand
(Required.)
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree