AGG Readership Survey 2016
1.
Which area of the industry do you work in?
Independent retailer
Retail chain
Department store
Importer/wholesaler
Other (please specify)
2.
What tools do you find useful when searching for a new product?
Google
Trade fairs
Social media
Australian Giftguide magazine
Australian Giftguide eNewsletter or website
3.
What social media channels do you use?
Facebook
Instagram
Pinterest
LinkedIn
Twitter
Google+
4.
Did you know that Australian Giftguide is on the below channels (tick where applicable)
Facebook
Instagram
Pinterest
LinkedIn
5.
Do you read Australian Giftguide printed magazine?
Yes
No
6.
Did you know we have the below products? (tick where applicable)
Printed Magazine
Digital Magazine
eNewsletter
Website
Online Directory
7.
If so, which aspects of our network do you use?
Printed Magazine
Digital Magazine
eNewsletter
Website
Directory
8.
Which platform do you prefer, print or digital?
Print
Digital
9.
With regards to our printed magazine which sections are most relevant to you?
News i.e. trade fair and brand news
Profiles i.e. wholesaler, retailer and designer
Product pages
Category reviews
Trade fair diary
10.
With regards to our digital publications, would you happily read and subscribe to a free digital magazine?
Yes
No - if so, why not?
11.
With regards to our eNewsletter, how often would you like to receive updates?
Daily
Weekly
Fortnightly
Monthly
12.
Do you find our eNewsletter useful?
Yes
No - if so, why not?
13.
With regard to our online directory, do you find this user-friendly?
Yes
No - if so, why not?
14.
How many times in the past year have you used the online directory to get information?
0
5 - 10
10+
15.
When using the online directory did you find the information you were looking for?
Yes
No - if so, why not?
16.
Overall, what content would you like to see more of from our network?
17.
Overall, do you have any suggestions for our network?