This quiz addresses key aspects of digital marketing planning and programs. It will help you determine the current state of your planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future needs and investments.

HOW THE QUIZ WORKS

The quiz should take 5 minutes to complete.  If you think a statement doesn't apply to your business, select "Neutral." Responses to all 21 statements are required. You must select the most accurate response that describes your reaction to each statement based on the following:

Answer       Score      
   
Strongly Disagree       1
Disagree 2
Neutral 3
Agree 4
Strongly Agree 5

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* 1. We are satisfied with our digital lead generation efforts.

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* 2. We are satisfied with our online customer retention efforts.

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* 3. Our social media is well integrated into our overall marketing promotional mix.

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* 4. We have a formal process for monitoring our brand online.

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* 5. We have a formal process for evaluating and responding to online comments about our company, products and services.

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* 6. We have a promotional strategy and plan for the use of social media in our marketing promotional mix.

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* 7. We are satisfied with our customer acquisition program using mobile media.

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* 8. We are satisfied with our customer retention program using mobile media.

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* 9. We allow streaming media, social networking, and some commerce sites.

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* 10. We have clearly assigned responsibilities and decision-making authority to a group or individual to lead our digital initiatives and coordinate with all other departments in the organization.

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* 11. We have dedicated resources to create digital content.

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* 12. We have an effective decision-making culture that encourages trial and error experimentation with new initiatives.

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* 13. All of our online channels work together to provide a seamless experience to customers wherever, whenever and however they contact us.

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* 14. We are able to make customer data available in a timely manner across all of our channels to customer-serving employees.

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* 15. We have prepared our websites and apps to accommodate devices based on Apple, Android, Windows and other common commercial platforms.

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* 16. All of our web properties are enhanced for search engines.

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* 17. All our web properties are optimized for mobile.

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* 18. Our website is integrated with our social media channels.

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* 19. Our website provides compelling content and has a previewed value to our customers.

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* 20. We are satisfied with the design and content on our web properties.

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* 21. We have a robust analytics platform that allows us to measure online behavior and conversions.

If you would like to discuss your results on this assessment or your digital marketing efforts overall, please complete this form and a member of our team will contact you within one business day to offer a free "Initial Consultation."

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* 22. Address

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