B&T's Media Industry Trust Survey

Have Your Say

Trust. It's an intangible quality that money can't buy. Have it in and spades and your path through Adland will be paved with gold. Lose it and doors start slamming in your face. B&T's May issue explores the concept of trust and we want your feedback to help us shine a light on those polishing their halos and those skulking in the shadows. It's entirely confidential so answer these 16 questions and let us know your thoughts...

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* 1. When it comes to the trust stakes, how proud are you of telling people you work in adland?

Very proud. It's a great industry with fantastic ethics

Like any industry, it has a few shady characters but they’re the exception not the rule

There is significant room for improvement

I'm so embarrassed I tell family and friends I'm a used-car salesman

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* 2. Which part of the industry do you regard as the most dubious when it comes to trust?

Media buying

Strategy

Creative

Social

Consultancies

Marketing

Public relations

Other (please specify)

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* 3. When it comes to trust, should adland be held to stricter controls and regulations?

No way! We're overregulated as it is

I think we've got it just right here in Australia

Yes, more needs to be done by government agencies and industry bodies

Don't know

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* 4. How much is advertising “convincing people to spend money they don’t have on something they don’t need”?

Most brands strive to tell the truth

Sure, some brands (ie. breakfast cereals) tell more porkies than others (ie. grocery stores)

Advertising’s always come with a bit of poetic license and everyone knows it

Yes, advertising's one big lie designed to make a fast buck

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* 5. Last year, CMO of the world's biggest advertiser, P&G's Marc Pritchard, famously called media agencies "murky at best and fraudulent at worst". Was he right?

Yes, he was spot on

No, he's always whingeing

Don't know

It was just another stunt to screw a better deal from P&G’s media buyers

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* 6. Do you trust your competitors to do the right thing?

Yes

Wouldn't put anything past them

Everyone’s sniping and undermining one another, it’s business

No, I’m trying to steal their clients as much as they’re trying to steal mine

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* 7. Do you think agencies regularly overcharge their clients?

Yes, they’re notorious for it

If they can get away with it

No, I think most are honest and ethical

I really wouldn't know

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* 8. How trustworthy are industry awards?

They’re judged impartially, so I’d like to think the winners won on merit

Most agencies embellish their entries and that’s because they want to win

Yes, the judging should be put under more scrutiny by independent third parties

They’ve become so dodgy we no longer enter

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* 9. Where do you stand on the recent Facebook/Cambridge Analytica scandal?

Facebook lack transparency, are money hungry and utterly untrustworthy

It's forgivable but Facebook should have been much more careful in sharing data with third parties

Facebook have been violated as much as the 50 million users whose data was scraped

I'm not on Facebook and am not fussed

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* 10. Are you happy that social media and other brands take your data?

No, it’s a serious breach of my privacy

I’m fine with it if it means I’m served better ads and content

Couldn’t care less

It’s the cost you pay for using their services

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* 11. What's the least trustworthy digital platform?

Facebook

Google

Twitter

Instagram

Snapchat

Other (please specify)

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* 12. What's your most trusted media source for things like news and views (we don't mean Kardashian stories)?

The internet

Newspapers

Radio

Social media (Facebook, Twitter, Instagram)

Other (please specify)

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* 13. Which broadcaster offers Australia’s most trusted news service?

The ABC

Channel Seven

Channel Nine

Network Ten

SBS

Sky News

Other (please specify)

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* 14. Which is Australia's most trusted publisher?

Fairfax Media

News Corp

The Guardian

Crikey

The Daily Mail

Other (please specify)

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* 15. Should the women’s glossies be more accountable for the scandalous stories they often publish?

No, it's all a bit of harmless fun and everyone knows it

Rebel Wilson’s $4.5 million defamation would have given them one helluva a wake-up call

Don’t care. Never read them

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* 1. When it comes to the trust stakes, how proud are you of telling people you work in adland?

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* 2. Which part of the industry do you regard as the most dubious when it comes to trust?

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* 3. When it comes to trust, should adland be held to stricter controls and regulations?

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* 4. How much is advertising “convincing people to spend money they don’t have on something they don’t need”?

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* 5. Last year, CMO of the world's biggest advertiser, P&G's Marc Pritchard, famously called media agencies "murky at best and fraudulent at worst". Was he right?

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* 6. Do you trust your competitors to do the right thing?

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* 7. Do you think agencies regularly overcharge their clients?

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* 8. How trustworthy are industry awards?

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* 9. Where do you stand on the recent Facebook/Cambridge Analytica scandal?

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* 10. Are you happy that social media and other brands take your data?

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* 11. What's the least trustworthy digital platform?

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* 12. What's your most trusted media source for things like news and views (we don't mean Kardashian stories)?

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* 13. Which broadcaster offers Australia’s most trusted news service?

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* 14. Which is Australia's most trusted publisher?

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* 15. Should the women’s glossies be more accountable for the scandalous stories they often publish?

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* 16. What’s the dodgiest, most unethical thing you’ve witnessed in your time in agency land (Again, B&T guarantees absolute anonymity)?