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B&T's Media Industry Trust Survey

Have Your Say

Trust. It's an intangible quality that money can't buy. Have it in and spades and your path through Adland will be paved with gold. Lose it and doors start slamming in your face. B&T's May issue explores the concept of trust and we want your feedback to help us shine a light on those polishing their halos and those skulking in the shadows. It's entirely confidential so answer these 16 questions and let us know your thoughts...
1.When it comes to the trust stakes, how proud are you of telling people you work in adland?(Required.)
2.Which part of the industry do you regard as the most dubious when it comes to trust?(Required.)
3.When it comes to trust, should adland be held to stricter controls and regulations?(Required.)
4.How much is advertising “convincing people to spend money they don’t have on something they don’t need”?(Required.)
5.Last year, CMO of the world's biggest advertiser, P&G's Marc Pritchard, famously called media agencies "murky at best and fraudulent at worst". Was he right?(Required.)
6.Do you trust your competitors to do the right thing?
7.Do you think agencies regularly overcharge their clients?
8.How trustworthy are industry awards?
9.Where do you stand on the recent Facebook/Cambridge Analytica scandal?(Required.)
10.Are you happy that social media and other brands take your data?
11.What's the least trustworthy digital platform?(Required.)
12.What's your most trusted media source for things like news and views (we don't mean Kardashian stories)?(Required.)
13.Which broadcaster offers Australia’s most trusted news service?(Required.)
14.Which is Australia's most trusted publisher?(Required.)
15.Should the women’s glossies be more accountable for the scandalous stories they often publish?
16.What’s the dodgiest, most unethical thing you’ve witnessed in your time in agency land (Again, B&T guarantees absolute anonymity)?(Required.)