2020 Year-End Survey MAIZE Demographics Survey Question Title * 1. What was your 2020 fall attendance? (Required.) 10,000 or less 11,000-20,000 21,000-30,000 31,000-40,000 41,000-50,000 51,000-99,000 100,000+ Question Title * 2. How did 2020 attendance compare to 2019? it increased by up to 10% it increased between 11-20% it increased between 21-30% it increased more than 30% it decreased by up to 10% it decreased between 11-20% it decreased between 21-30% it decreased more than 30% about the same Question Title * 3. Did you face capacity restrictions that forced you to limit attendance this season due to Covid? Yes No If yes, please describe: Question Title * 4. What were your "silver linings" of Covid? Is there something you changed this year due to Covid that you were happy with and think you might keep/continue in future years? Question Title * 5. Which of the following do you offer (click all that apply): Package ticket that includes all or nearly all activities Basic admission with a la carte activities that cost extra inside Basic admission with option to buy punch card (or the equivalent) for extra activities inside Season Passes Bounceback Passes Question Title * 6. What is your weekend fall general admission price? less than $10/person between $10-$15/person between $15-$20/person more than $20/person Comments: Question Title * 7. Do you charge less for general admission on weekdays than you do on weekends? Yes No Other: Question Title * 8. Do you use online ticketing? no yes, we used Ticketleap yes, we used another company besides Ticketleap If you used a company besides Ticketleap, what company do you use? Question Title * 9. How interested are you in possibly finding another online ticketing provider? very interested somewhat interested not interested Question Title * 10. What percentage of your admission tix are sold via online ticketing? 1-20% 21-40% 41-60% 61-80% 81%+ don't offer online ticketing Question Title * 11. Did you go cashless this year? Entirely cashless Partially cashless Still accepted cash everywhere Question Title * 12. Rate your satisfaction with going partially or fully cashless on a scale of 1 to 10, with 1 being not satisfied and 10 being very satisfied (mark n/a if the choice does not apply): n/a 1 2 3 4 5 6 7 8 9 10 Satisfaction Satisfaction n/a Satisfaction 1 Satisfaction 2 Satisfaction 3 Satisfaction 4 Satisfaction 5 Satisfaction 6 Satisfaction 7 Satisfaction 8 Satisfaction 9 Satisfaction 10 Comments: Question Title * 13. How many days per week do you: n/a 1 or 2 3 4 5 6 7 Open to the public Open to the public n/a Open to the public 1 or 2 Open to the public 3 Open to the public 4 Open to the public 5 Open to the public 6 Open to the public 7 Operate your haunted attractions Operate your haunted attractions n/a Operate your haunted attractions 1 or 2 Operate your haunted attractions 3 Operate your haunted attractions 4 Operate your haunted attractions 5 Operate your haunted attractions 6 Operate your haunted attractions 7 Other (please specify) Question Title * 14. In addition to a corn maze, which of the following do you have on your farm? Animals/Petting Farm Pumpkins Hayrides Haunt Corn, pumpkin or apple blasters/cannons Train Rides (train, cow train, grain train, etc.) Jumbo Jumper or other air pillow Gift shop or other souvenir retail market Bakery, ice cream shop or restaurant Orchard or other u-pick offerings Pig Races Gemstone Mining Ball Zone Zipline or Ropes Course Corn Box Please list your most popular attraction NOT on this list: Question Title * 15. Which of the following food items do you sell on your farm? Kettle Corn Corn on the Cob Caramel Apples Donuts Churros Cotton Candy Pie Cookies Fudge Pizza Turkey Legs Burgers Corndogs or Hotdogs Fries Slushies or Snow Cones Soda/Water Hot Cocoa Coffee Hot cider Cold Cider Fresh Lemonade List any other top sellers: Question Title * 16. What seasons are you open to the public? Fall Christmas Spring and/or Easter Summer Question Title * 17. Knowing that we will keep your name and/or information completely confidential, please select which of the following represents your farm's annual gross agritourism sales. Up to $100,000 $100-250,000 $251-500,000 $501,000-1 million $1 million+ Other (please specify) Question Title * 18. How did 2020 revenue compare to 2019? Increased Decreased Stayed Same Total Revenue Total Revenue Increased Total Revenue Decreased Total Revenue Stayed Same Per Person Revenue Per Person Revenue Increased Per Person Revenue Decreased Per Person Revenue Stayed Same Comments: Question Title * 19. What percentage of your gross revenue reflects the amount you spend on the following expense categories? Labor Advertising Insurance Food Cost of Goods New Attractions Question Title * 20. What is your current minimum wage that you pay your lowest-paid employees? Below $8/hour Between $8-$10/hour Between $10-$12/hour Between $12-$14/hour Above $14/hour Question Title * 21. What percentage does each category represent of your total fall revenue? (combined numbers should total 100%) Gate admission Attractions not included in gate Food & beverage Pumpkins Retail/Souvenirs Other Question Title * 22. Per cap (per person) what is your average: Admission Concessions Pumpkins Souvenirs Question Title * 23. This past season, what was your best: New attraction? Marketing tool? Food item? Souvenir/Retail item? Special event? Question Title * 24. Which of the following social media tools did your farm utilize this past season? Facebook Twitter Instagram Pinterest Snapchat Paid Facebook ads or post boosts Paid Google ads Influencer ticket/food trades Comments: Question Title * 25. Who handles the following marketing efforts for your farm: myself paid staff member outside expert n/a website website myself website paid staff member website outside expert website n/a seo seo myself seo paid staff member seo outside expert seo n/a graphic design/ads graphic design/ads myself graphic design/ads paid staff member graphic design/ads outside expert graphic design/ads n/a social media social media myself social media paid staff member social media outside expert social media n/a Comments: Question Title * 26. What amount did you spend on marketing this past year for the following: TOTAL MARKETING EXPENDITURES Facebook and/or Instagram ads Value of food/ticket trade to social media influencers Google ads Radio advertising TV advertising Print or direct mail Billboards Marketing Services (i.e., agency, marketing staff salary, etc.) Website Other: Question Title * 27. Rank the following services provided by The MAiZE in order of which you value most and/or are most important to you: (Required.) 1 2 3 4 5 6 7 maze design 1 2 3 4 5 6 7 maze cutting 1 2 3 4 5 6 7 staff support/advice 1 2 3 4 5 6 7 networking tools with fellow siteowners (corn party, facebook forum, etc.) 1 2 3 4 5 6 7 information & ideas shared (newsletter, online toolbox, etc.) 1 2 3 4 5 6 7 items available for purchase on shopping cart (games, signage, etc.) 1 2 3 4 5 6 7 discounted rates on vendor products or services (i.e., Ticketleap online ticketing, etc.) Question Title * 28. Rate your satisfaction with the following services provided by The MAiZE on a scale of one to five, with one being not satisfied and five being very satisfied (mark n/a if the choice does not apply): (Required.) n/a 1 2 3 4 5 maze design maze design n/a maze design 1 maze design 2 maze design 3 maze design 4 maze design 5 maze cutting maze cutting n/a maze cutting 1 maze cutting 2 maze cutting 3 maze cutting 4 maze cutting 5 staff support, advice, availability staff support, advice, availability n/a staff support, advice, availability 1 staff support, advice, availability 2 staff support, advice, availability 3 staff support, advice, availability 4 staff support, advice, availability 5 networking tools with fellow siteowners (corn party, facebook forum, etc.) networking tools with fellow siteowners (corn party, facebook forum, etc.) n/a networking tools with fellow siteowners (corn party, facebook forum, etc.) 1 networking tools with fellow siteowners (corn party, facebook forum, etc.) 2 networking tools with fellow siteowners (corn party, facebook forum, etc.) 3 networking tools with fellow siteowners (corn party, facebook forum, etc.) 4 networking tools with fellow siteowners (corn party, facebook forum, etc.) 5 information & ideas shared (newsletter, online toolbox, etc.) information & ideas shared (newsletter, online toolbox, etc.) n/a information & ideas shared (newsletter, online toolbox, etc.) 1 information & ideas shared (newsletter, online toolbox, etc.) 2 information & ideas shared (newsletter, online toolbox, etc.) 3 information & ideas shared (newsletter, online toolbox, etc.) 4 information & ideas shared (newsletter, online toolbox, etc.) 5 items available for purchase on shopping cart items available for purchase on shopping cart n/a items available for purchase on shopping cart 1 items available for purchase on shopping cart 2 items available for purchase on shopping cart 3 items available for purchase on shopping cart 4 items available for purchase on shopping cart 5 Please share anything we could do to better serve you: Question Title * 29. Is there any other feedback you'd like to share? Question Title * 30. Contact Info (Required.) Name Farm Email Done
