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* 2. Do you shop at the clothing store SHEIKE?

* 3. If you do shop at SHEIKE, why do you choose to shop there?

* 4. What do you like about SHEIKE?

* 5. What don't you like about shopping at SHEIKE?

* 6. Which other clothing stores do you shop at?

* 7. How does SHEIKE compare to other clothing stores?

* 8. What would persuade you to buy from SHEIKE? E.g Price.

* 9. What magazines do you buy?

* 10. What television programmes do you watch?

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