Help us understand your perspective around the biggest problems in science-based content today.

For Reference: “Non-fiction content that is scientifically verified and can be trusted” is defined as any kind of media that references scientific sources, and touts itself as truth.

Examples: health & wellness magazines, non-fiction books about psychology, factual video series on YouTube, Netflix documentaries, online expert advice, etc.
I.e. science-based content that is true, accurate, indisputable, and trustworthy

Your answers will be kept completely anonymous unless you choose to give us your email address at the end for a follow up.

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* 1. What is your profession?

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* 2. What is your age?

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* 3. Over the past 3-4 months, what sources did you use to seek out non-fiction content that is scientifically verified and can be trusted?
Please rank the below information sources in order of your frequency of use: (1 being most frequently used and 10 being least frequently used)

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* 4. How frequently will you look at one of your top three sources of science-based information (from the previous question)?

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* 5. How much time will you spend in total looking at your top three sources of science-based information per day?

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* 6. When in the day do you look at your top sources of science-based information?

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* 7. When it comes to non-fiction, scientifically verified information that can be trusted, please rank the following in order of trustworthiness 8 being the most trustworthy and 1 being the least.

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* 8. In the past 3-4 months, where have you paid for non-fiction content that is scientifically verified and can be trusted? (Check all that apply)

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* 9. Why did you seek out non-fiction content that is scientifically verified and can be trusted? (Check all that apply)

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* 10. Which format would you most prefer to receive non-fiction content that is scientifically verified and can be trusted?

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* 11. In the past 3-4 months, how frequently have you needed & used non-fiction content that is scientifically verified and can be trusted for professional purposes/at work?

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* 12. What are some of the reasons you needed non-fiction content that is scientifically verified and can be trusted in the past 3-4 months at work?

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* 13. If a new company provided non-fiction content that is scientifically verified and can be trusted, what should it do best? (Select one)

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* 14. Imagine a service that captures new scientific journal publishings.
Which of the below options is most important to you?

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* 15. Mainstream media has been losing trust in recent years. What do you believe is the biggest reason for this?

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* 16. Please rank the following topics in order of your own interest on a scale from 1-10 where 1 is the most important to you and 10 is the least important.

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* 17. May we follow up with you if we have additional questions about the answers you've provided? You'll get a chance to win an $50 gift card if you're selected for an interview. Please leave your email below.

Thank you for completing our survey! Sparrho is a London-based startup on a mission to spread facts and evidence.

If you know somebody who is keen about science & factual information, feel free to share this survey link with them: bit.ly/3bL6mOw

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