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UK College of Communication and Information - Mission and Values
2.
Draft Brand Statement
The brand statement:
1.
Is short and sharply focused.
Yes
Somewhat
No
2.
Is clear and easily understood.
Yes
Somewhat
No
3.
Is distinctive.
Yes
Somewhat
No
4.
Says what we want to be remembered for.
Yes
Somewhat
No
5.
Should the brand statement be revised?
Yes
Somewhat
No
6.
If so, what changes should be considered?
