Introduction

What is this award?
The Clarence B. Jones Impact Award will honor the game-changing effect of smart, strategic communications. It will be given by The Communications Network annually, beginning in 2018, to the Network member (individual, team, or group) whose work best represents the extraordinary impact of our craft.

Why are we giving it?
We aim to showcase effective communications in our sector so that others may learn from it and invest more deeply in the transformative power of communications for good. By drawing attention to the best our field has to offer, we hope to encourage other organizations to make deeper commitments to the transformative power of communications for good.

Who's eligible?
Only members of The Communications Network are eligible to make nominations and be nominated. Individuals, teams, or entire organizations can be nominated. There is a $75 nomination fee.

What will a successful nominee look like?
A successful nominee will show strategic communications efforts that have elevated an issue, influenced attitudes, and/or inspired action in ways that are measurable. There is no specific timespan for this work, it may have occurred over weeks, months, or even years.

Preference will be shown to nominees whose work exhibits:

Significance: The nominee's work addresses an issue that is critical to improving lives.
Effectiveness: The nominee has been highly effective in achieving positive change. Their work has a measurable record of accomplishment.
Innovation: The nominee is advancing an innovative strategy that directly improves people's lives. The work represents a leap in creativity or a fundamental departure from usual practice.
Field leadership: The nominee has demonstrated an interest in sharing his or her model within the field for possible replication.

Timeline
Applications will open at ComNet17 and be accepted until January 12, 2018. Award winner(s) will be announced in April and will be honored at ComNet18.

Who is Clarence B. Jones?
Dr. Clarence B. Jones is an American hero and self-described “old lion” of the Civil Rights Movement. He served as political advisor, counsel, and draft speechwriter for Dr. Martin Luther King, Jr. and was also a successful attorney, entrepreneur, and investment banker. Currently affiliated with the University of San Francisco and Stanford, he continues to educate and inspire, as well as write and speak widely. An enthusiastic and engaged member of The Communications Network, Dr. Jones attends ComNet each year and is an active member of ComNetworkSF. He is generous with his time and intellect whenever The Network comes calling. His entire career has been about impact.

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