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LGBTQ Nation Brand Survey
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1.
How favorably do you feel about a brand when you see a brand advertise in LGBTQ+ Owned and Operated Media?
(Required.)
Very favorably
Somewhat favorably
Neutral
Somewhat unfavorably
Not at all favorably
Very favorably
Somewhat favorably
Neutral
Somewhat unfavorably
Not at all favorably
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2.
How does reading LGBTQ Nation make you feel?
(Required.)
Smarter and better equipped to understand today's news
Motivated to get involved, reminds me that I’m part of a community that needs my help
Informed and ready to share my viewpoints on social
All of the above
Other (please specify)
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3.
Besides Pride, what other times of the year do you feel you are more connected with the LGBTQ+ community? (Select all that apply.)
(Required.)
All year
During the holidays
LGBTQ+ History Month (October)
Transgender Awareness Week in November
All of the above
4.
Many mainstream media outlets create a Pride issue, featuring a section of their website with themed articles or a special presence on social media. In the age of LGBTQ+ content being available in many places, what does LGBTQ+ owned and operated media (ie. sites like LGBTQ Nation, Queerty, GayCities, etc.) give you that the mainstream media covering LGBTQ+ topics does not?
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5.
Are you willing to spend a little more, or go out of your way to purchase or support brands that are advertising in LGBTQ-owned media?
(Required.)
Yes
No
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6.
How important is it that you get LGBTQ+ information from resources that are LGBTQ+ owned and operated?
(Required.)
Extremely important
Very important
Somewhat important
Not so important
Not at all important
Extremely important
Very important
Somewhat important
Not so important
Not at all important
7.
What areas do you expect to spend more on in 2023? (Select all that apply.)
Automotive
Clothing
Computers/Smartphones
Dine-in restaurants
Gym/Exercise/Fitness
Home decor
Home renovations
Live theater/Concert tickets
Makeup/Cosmetics
Movie theaters
Sporting events
Travel/vacations
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8.
How has inflation impacted your view of your own personal financial situation?
(Required.)
Not at all impacted
Barely impacted
Neutral
Somewhat impacted
Extremely impacted
Not at all impacted
Barely impacted
Neutral
Somewhat impacted
Extremely impacted
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9.
How much will inflation impact your spending in 2023, if at all?
(Required.)
Won't impact my spending at all
Will barely impact
Neutral
Will somewhat impact
Will extremely impact my spending
Won't impact my spending at all
Will barely impact
Neutral
Will somewhat impact
Will extremely impact my spending
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10.
In which ways do you think inflation might impact your spending?
(Required.)
It will not have an impact on my spending
It will have some impact: I will be more selective about what I spend
Moderate impact: I will shop sales more frequently, change to less expensive brands, and spend a bit less
High impact: I will spend much less and tighten my budget
11.
How many movies do you think you will attend in person in 2023?
0-5
6-10
11-15
16+
12.
How many hours a week do you spend streaming entertainment?
0-5
6-10
11-15
16+