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RMA
1.
Do you buy music (CD, Vinyl, or digital download)
Yes, often
Sometimes
Rarely
Never
2.
What usually convinces you to buy music instead of only streaming
Support artist directly
To own a physical copy
The music is not available on streaming services
Collecting music
Good prices
Recommendation
Other
I do not
3.
Do you hear about new music through traditional marketing (radio, TV, magazines)?
Yes
No
4.
How often do you hear about new music through social media marketing (TikTok, Instagram, YouTube)?
Very often
Often
Sometimes
Rarely
Never
5.
Which type of music marketing do you trust more when deciding to buy music?
Traditional marketing (radio, TV, magazine)
Social media marketing
Both equally
Neither
6.
Do you think music marketing is more focused on streaming rather than selling music directly?
Yes
No
Not sure
7.
Have you noticed a difference in how music was marketed in the 80s/90s to compared to now?
Very different
Somewhat different
About the same
Not sure
8.
When you see a song promoted on social media, how likely are you to buy it?
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
9.
When you hear a song on TV or radio, how likely are you to buy it?
Very likely
Likely
Somewhat likely
Neither likely nor unlikely
Somewhat unlikely
Unlikely
Very unlikely
10.
Do you think changes in music marketing have contributed to the overall decline music sales?
Yes
No