BUSINESS TRANSFORMATION is a term which is becoming very familiar today when discussing how businesses across different sectors and of different backgrounds and sizes, are seeking to re-invent themselves for a return to sustainable growth. In many cases surviving an economic downturn requires certain types of business qualities, capabilities and resources but a completely different focus may now required to drive the business forward and to achieve the next phase of growth. 

Eirtech has a strong background in business transformation and our strategy can be summed up by a simple approach which is to focus in parallel on each of the four quadrants outlined in the image below. Each quadrant has a specific growth theme i.e. MAXIMIZE, BREAK-IN, BREAK-OUT and DIVERGE and the combination of these themes will ensure a good balanced approach to driving the business growth for today as well as with an emphasis on the future.