Score yourself in each best practice area. SELECT 0 = no progress to 5 = positioned for success.

Question Title

* 1. Best Practice:
Flexible staffing model

Strategic Value:
Ability to rapidly change with needs of the business allowing timely, effective support.

Action Required:
Are you able to identify possible staffing gaps and prepare to quickly add or access talent that will bring new skills, experience, services, technology proficiencies, etc. as needed?

Question Title

* 2. Best Practice:
Ability to redesign teams / organizational structure

Strategic Value:
Future proof your agency to support a growth marketing strategy with the development of a new content creation center of excellence. Be ready to align skills and staff to the changing landscape.

Action Required:
Build and centralize a team focused on Content Creation to add value to key marketing mirco-interactions. Are you able to consider this?

Question Title

* 3. Best Practice:
Subject matter expertise

Strategic Value:
The future of Growth Marketing will require the elevation or acquisition of new Data, Media Delivery Channels and Consumer Behaviorist SMEs.

Action Required:
Can you formalize SME roles in functional areas to mentor staff members, champion improvements in processes, stay abreast of industry trends, add new services, etc.?

Question Title

* 4. Best Practice:
Well-defined SOPs, SLAs and workflows

Strategic Value:
More time will go to efficiently delivering high-quality work rather than tripping over operational tasks or correcting mistakes.

Action Required:
Has there been any progress ensuring that these general best practice processes are in place and function as a framework for team collaboration, not a rigid mandate?

Question Title

* 5. Best Practice:
Scalable project management and digital asset mgt. solutions

Strategic Value:
MarComm technology selection, mapping and integration provide transparency and efficiencies and help prevent obsolescence and unnecessary costs ahead.

Action Required:
Have you developed a strategy plan for your technology and integrations? Can you adopt user-friendly solutions and make sure they’ll be able to grow in order to meet changing needs.

Question Title

* 6. Best Practice:
Strong project/account management

Strategic Value:
With KPIs and Metrics in place, ongoing reporting will ensure project control and delivery with excellence that will allow for continuous improvements and an increase in output.

Action Required:
Can you support your Project and Account Management teams with efficient process designed for the deliverable type and provide a workflow tool to aid in communication and tracking?

Question Title

* 7. Best Practice:
Robust staff development

Strategic Value:
Advancing their development gives people the expertise to stay current in their field and make sound judgment calls.

Action Required:
Are you able to create a structured program designed to increase people’s hard/soft skills and expertise while enhancing corporate culture?

Question Title

* 8. Best Practice:
Entrepreneurial leadership team

Strategic Value:
People will proactively find opportunities to continuously improve the business.

Action Required:
It's time to empower team members to take the initiative for improvement and budget for proof of concepts. Are you doing this?

Question Title

* 9. Best Practice:
Effective corporate advocates

Strategic Value:
Having champions in the larger organization removes barriers to better performance and opens up new business opportunities.

Action Required:
It's essential to engage advocates in upper management, peer groups, key departments (i.e., HR and Procurement). Have you made progress in this area?

Question Title

* 10. Best Practice:
Partnerships with external vendors

Strategic Value:
New deliverables/services can augment those done in-house and shared knowledge/skills with partner agencies can form a productive symbiotic relationship that benefits the business.

Action Required:
Are you identifying competent vendors with the needed expertise to augment the team?

Question Title

* 11. Best Practice:
Well-defined Mission, Vision & Value Proposition

Strategic Value:
Team-specific framework provides a foundation for operating autonomously, improving culture and establishing guidelines for taking on the right work.

Action Required:
Remember to be ready to be flexible as the marketing world is on the cusp of redefinition. Are you prepared?

Question Title

* 12. Best Practice:
Scalable funding model

Strategic Value:
Flexible funding will ensure that you can acquire needed training, resources and equipment.

Action Required:
You must partner with upper management, clients and Procurement to identify and implement the most scalable and efficient funding model for your team. Is this currently happening?

Question Title

* 13. Thank you for taking the first step toward assessing your In-House Agency. Complete the below and see your final score.

We're calculating your score! 

Ready to have a conversation with one of Cella’s In-House Agency Consultants? We’re ready to discuss what strategic actions you can take to achieve the results you're looking for in 2021.

Contact us today and include which of the below four select topics you’d like to cover in a no cost 30 min session!

1.    The future of Growth Marketing and its impact on the IHA

2.    Technology support from Data use and Ideation to Execution and Digital Media Fulfillment

3.    What is a Content-Centric approach and how can the IHA support it

4.    What is next for the IHA and how can we future proof

Let’s schedule a conversation today. Click next to see your final score.

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