2017 IABC editorial calendar planning

About the IABC editorial calendar

Each year, the IABC editorial committee and content staff develop an editorial calendar for the upcoming year, based on an analysis of industry trends, internal IABC sources like Gold Quill Awards entries and workshop attendance, and readership data for IABC publications. The calendar serves as a guide for content development throughout the year.

The editorial calendar also allows for more integration and alignment with other IABC programs, chapters and regions, by providing a centralized editorial framework that chapters and regions can align to and consistently deliver against in line with the IABC tone of voice and brand personality.

We'd like to ask for your feedback in developing the set of editorial topics for 2017. Please indicate how important you feel it is for IABC to cover the following general topics and subtopics in the coming year, and offer any feedback on other topics you'd like to see covered. Thank you for your time.

Question Title

* 1. Please rate the importance of covering the following topics through IABC.

	Not at all important	Of little importance	Moderately important	Important	Very important
Corporate Social Responsibility	Corporate Social Responsibility Not at all important	Corporate Social Responsibility Of little importance	Corporate Social Responsibility Moderately important	Corporate Social Responsibility Important	Corporate Social Responsibility Very important
Crisis and Change	Crisis and Change Not at all important	Crisis and Change Of little importance	Crisis and Change Moderately important	Crisis and Change Important	Crisis and Change Very important
Engagement	Engagement Not at all important	Engagement Of little importance	Engagement Moderately important	Engagement Important	Engagement Very important
Ethics and Trust	Ethics and Trust Not at all important	Ethics and Trust Of little importance	Ethics and Trust Moderately important	Ethics and Trust Important	Ethics and Trust Very important
Financial Communication	Financial Communication Not at all important	Financial Communication Of little importance	Financial Communication Moderately important	Financial Communication Important	Financial Communication Very important
Research and Measurement	Research and Measurement Not at all important	Research and Measurement Of little importance	Research and Measurement Moderately important	Research and Measurement Important	Research and Measurement Very important
Strategy and Planning	Strategy and Planning Not at all important	Strategy and Planning Of little importance	Strategy and Planning Moderately important	Strategy and Planning Important	Strategy and Planning Very important
Community and Customer Relations	Community and Customer Relations Not at all important	Community and Customer Relations Of little importance	Community and Customer Relations Moderately important	Community and Customer Relations Important	Community and Customer Relations Very important
Marketing and Branding	Marketing and Branding Not at all important	Marketing and Branding Of little importance	Marketing and Branding Moderately important	Marketing and Branding Important	Marketing and Branding Very important
PR and Media Relations	PR and Media Relations Not at all important	PR and Media Relations Of little importance	PR and Media Relations Moderately important	PR and Media Relations Important	PR and Media Relations Very important
Communication Coaching	Communication Coaching Not at all important	Communication Coaching Of little importance	Communication Coaching Moderately important	Communication Coaching Important	Communication Coaching Very important
Employee Communication	Employee Communication Not at all important	Employee Communication Of little importance	Employee Communication Moderately important	Employee Communication Important	Employee Communication Very important
Organizational Culture and Structure	Organizational Culture and Structure Not at all important	Organizational Culture and Structure Of little importance	Organizational Culture and Structure Moderately important	Organizational Culture and Structure Important	Organizational Culture and Structure Very important
Leadership and Career Building	Leadership and Career Building Not at all important	Leadership and Career Building Of little importance	Leadership and Career Building Moderately important	Leadership and Career Building Important	Leadership and Career Building Very important
Social and Digital Media	Social and Digital Media Not at all important	Social and Digital Media Of little importance	Social and Digital Media Moderately important	Social and Digital Media Important	Social and Digital Media Very important
Visual Communication	Visual Communication Not at all important	Visual Communication Of little importance	Visual Communication Moderately important	Visual Communication Important	Visual Communication Very important