Silver Promotion Service 2018 Question Title * 1. How did your 2017 silver jewelry sales compare to the prior year? Increased in 2017 Decreased in 2017 No change from 2017 Question Title * 2. If your silver jewelry sales increased in 2017, by what percentage? Less than 5% 5% - 10% 11% - 20% 21% - 25% 26% - 50% More than 50% Question Title * 3. How did your silver jewelry sales for the 2017 holiday season (November/December) compare to the 2016 holiday season? Sales Increased Sales Decreased No Change Question Title * 4. At what price-points are you experiencing the greatest amount of sales in silver jewelry? (Indicate 2 best price points) 1st 2nd Less than $100 Less than $100 1st Less than $100 2nd $100 - $500 $100 - $500 1st $100 - $500 2nd $501 - $1,000 $501 - $1,000 1st $501 - $1,000 2nd $1,001 - $1,500 $1,001 - $1,500 1st $1,001 - $1,500 2nd $1,501 - $2,500 $1,501 - $2,500 1st $1,501 - $2,500 2nd More than $2,500 More than $2,500 1st More than $2,500 2nd Question Title * 5. What were your 2017 silver jewelry sales as a percentage of your overall sales? As a percentage of units As a percentage of dollars Question Title * 6. Compared to 2016, did you increase your inventory of silver jewelry during 2017? Yes No Question Title * 7. If yes, to question 6, by what percentage? As a % of inventory Question Title * 8. Which merchandise categories gave you the best "maintained margin" (i.e. least discounted category) over the holiday season? (Rank from 1st (best) through 5th (worst)). 1 - Best 2 3 4 5 - Worst Diamond Jewelry Diamond Jewelry 1 - Best Diamond Jewelry 2 Diamond Jewelry 3 Diamond Jewelry 4 Diamond Jewelry 5 - Worst Bridal Jewelry Bridal Jewelry 1 - Best Bridal Jewelry 2 Bridal Jewelry 3 Bridal Jewelry 4 Bridal Jewelry 5 - Worst Gold Jewelry Gold Jewelry 1 - Best Gold Jewelry 2 Gold Jewelry 3 Gold Jewelry 4 Gold Jewelry 5 - Worst Silver Jewelry Silver Jewelry 1 - Best Silver Jewelry 2 Silver Jewelry 3 Silver Jewelry 4 Silver Jewelry 5 - Worst Platinum Jewelry Platinum Jewelry 1 - Best Platinum Jewelry 2 Platinum Jewelry 3 Platinum Jewelry 4 Platinum Jewelry 5 - Worst Question Title * 9. Which categories experienced the best inventory turnover rate in 2017? (Rank from 1st (best) through 5th (worst)) 1 - Best 2 3 4 5 - Worst Diamond Jewelry Diamond Jewelry 1 - Best Diamond Jewelry 2 Diamond Jewelry 3 Diamond Jewelry 4 Diamond Jewelry 5 - Worst Bridal Jewelry Bridal Jewelry 1 - Best Bridal Jewelry 2 Bridal Jewelry 3 Bridal Jewelry 4 Bridal Jewelry 5 - Worst Gold Jewelry Gold Jewelry 1 - Best Gold Jewelry 2 Gold Jewelry 3 Gold Jewelry 4 Gold Jewelry 5 - Worst Silver Jewelry Silver Jewelry 1 - Best Silver Jewelry 2 Silver Jewelry 3 Silver Jewelry 4 Silver Jewelry 5 - Worst Platinum Jewelry Platinum Jewelry 1 - Best Platinum Jewelry 2 Platinum Jewelry 3 Platinum Jewelry 4 Platinum Jewelry 5 - Worst Question Title * 10. In your store, what two age groups are buying the most silver jewelry? (Answer for 1st (most) and 2nd (2nd most)) 1st 2nd Under 20 Under 20 1st Under 20 2nd 20 - 40 20 - 40 1st 20 - 40 2nd 41 - 50 41 - 50 1st 41 - 50 2nd 51 - 60 51 - 60 1st 51 - 60 2nd Over 60 Over 60 1st Over 60 2nd Question Title * 11. Where do you see the best selling opportunities with silver? (Check top two areas) 1st 2nd Youth Market Youth Market 1st Youth Market 2nd Gifting Gifting 1st Gifting 2nd Female Self-Purchase Female Self-Purchase 1st Female Self-Purchase 2nd Bridal Party/ Bridal Gifts Bridal Party/ Bridal Gifts 1st Bridal Party/ Bridal Gifts 2nd Other (specify below) Other (specify below) 1st Other (specify below) 2nd Other (please specify) Question Title * 12. How important is silver jewelry to your business? (Please comment on your response below) Very important Important Somewhat important Not very important Comment Question Title * 13. How optimistic are you that the current silver boom will continue for the next several years? (Please comment on your response below) Very optimistic Somewhat optimistic Less optimistic Comment Question Title * 14. What category of silver do you see as a current opportunity for growth? (Check top two areas) Best 2nd Best Trend/Fashion Forward Styles Trend/Fashion Forward Styles Best Trend/Fashion Forward Styles 2nd Best Designer Brands Designer Brands Best Designer Brands 2nd Best Classic Styles Classic Styles Best Classic Styles 2nd Best Bridal Party Gifts Bridal Party Gifts Best Bridal Party Gifts 2nd Best Men's Men's Best Men's 2nd Best Other (please specify) Question Title * 15. Do you see Silver Bridal Party - jewelry & gifts, as an important opportunity for growth? i.e. gifts for the wedding party, groom, bride, etc. (Please comment on your response below) Very Important Important Somewhat Important Not Very Important Not At All Important Comment Question Title * 16. How interested would you be in holding an SPS sponsored silver trunk show event? 5 - Very Interested 4 3 2 1 - No at all Interested Question Title * 17. Do you carry any: Yes No Silver jewelry designer lines Silver jewelry designer lines Yes Silver jewelry designer lines No Branded silver lines Branded silver lines Yes Branded silver lines No Non-branded silver jewelry lines Non-branded silver jewelry lines Yes Non-branded silver jewelry lines No Question Title * 18. If you carry silver jewelry designer lines, who are your top two sellers? First Top Seller Second Top Seller Question Title * 19. If you carry branded silver jewelry lines, who are your top two sellers? First Top Seller Second Top Seller Question Title * 20. What type of retailer are you? Independent Jeweler Jewelry Chain Department Store Other (please specify) Question Title * 21. How many physical stores do you operate? Online Only 1 2 - 4 5 - 14 15 - 49 50 - 99 100 - 249 250 - 499 500 or more Question Title * 22. What are your annual per-store sales? Less than $250,000 $250,000 to $500,000 $500,001 to $750,000 $750,001 to $1,000,000 $1,000,001 to $1,500,000 $1,500,001 to $2,000,000 $2,000,001 to $5,000,000 $5,000,001 to $10,000,000 $10,000,001 and more Question Title * 23. What is the 5-digit ZIP code at your location? Question Title * 24. If you would like to enter the raffle please submit your email address below. Thank you for participating in the Silver Promotion Service survey. Done