Marketers' Reading Habits (external) Question Title * 1. Do you consume the following types of work related information? Please rate 1 – 5 (1 = All the time, 5 = Never) 1 2 3 4 5 Marketing news Marketing news 1 Marketing news 2 Marketing news 3 Marketing news 4 Marketing news 5 Commentary on marketing news Commentary on marketing news 1 Commentary on marketing news 2 Commentary on marketing news 3 Commentary on marketing news 4 Commentary on marketing news 5 Marketing research Marketing research 1 Marketing research 2 Marketing research 3 Marketing research 4 Marketing research 5 Commentary on marketing research Commentary on marketing research 1 Commentary on marketing research 2 Commentary on marketing research 3 Commentary on marketing research 4 Commentary on marketing research 5 Expert marketing opinion Expert marketing opinion 1 Expert marketing opinion 2 Expert marketing opinion 3 Expert marketing opinion 4 Expert marketing opinion 5 Tips on how to do things Tips on how to do things 1 Tips on how to do things 2 Tips on how to do things 3 Tips on how to do things 4 Tips on how to do things 5 Question Title * 2. Which types of work related information do you find most useful? Please rate 1 - 5 (1 = Extremely useful, 5 = Not useful at all) 1 2 3 4 5 Marketing news Marketing news 1 Marketing news 2 Marketing news 3 Marketing news 4 Marketing news 5 Commentary on marketing news Commentary on marketing news 1 Commentary on marketing news 2 Commentary on marketing news 3 Commentary on marketing news 4 Commentary on marketing news 5 Marketing research Marketing research 1 Marketing research 2 Marketing research 3 Marketing research 4 Marketing research 5 Commentary on marketing research Commentary on marketing research 1 Commentary on marketing research 2 Commentary on marketing research 3 Commentary on marketing research 4 Commentary on marketing research 5 Expert marketing opinion Expert marketing opinion 1 Expert marketing opinion 2 Expert marketing opinion 3 Expert marketing opinion 4 Expert marketing opinion 5 Tips on how to do things Tips on how to do things 1 Tips on how to do things 2 Tips on how to do things 3 Tips on how to do things 4 Tips on how to do things 5 Question Title * 3. If you’re commissioning a marketing service from an external supplier, how useful do you find the following information? Please rate 1 - 5 (1 = extremely useful, 5 = not useful at all) 1 2 3 4 5 Sales sheets (for specific solutions) Sales sheets (for specific solutions) 1 Sales sheets (for specific solutions) 2 Sales sheets (for specific solutions) 3 Sales sheets (for specific solutions) 4 Sales sheets (for specific solutions) 5 Company media kit (covering all solutions) Company media kit (covering all solutions) 1 Company media kit (covering all solutions) 2 Company media kit (covering all solutions) 3 Company media kit (covering all solutions) 4 Company media kit (covering all solutions) 5 Case studies Case studies 1 Case studies 2 Case studies 3 Case studies 4 Case studies 5 Extended information on the company Extended information on the company 1 Extended information on the company 2 Extended information on the company 3 Extended information on the company 4 Extended information on the company 5 Question Title * 4. If you’re commissioning marketing services, would you be interested in the following information from a supplier company? Please rate 1 - 5 (1 = extremely useful, 5 = not useful at all) 1 2 3 4 5 More information on the company More information on the company 1 More information on the company 2 More information on the company 3 More information on the company 4 More information on the company 5 Updates on what the company is doing Updates on what the company is doing 1 Updates on what the company is doing 2 Updates on what the company is doing 3 Updates on what the company is doing 4 Updates on what the company is doing 5 Question Title * 5. Do you use IDG Connect Marketers? http://www.idgconnectmarketers.com/ Yes No Question Title * 6. Can you explain why? Done
