2027 | Create x Connect | Application Form

Applications are now open for our BBC | YouTube | NFTS programme. Please fully read the webpage before applying.

This application is for the Birmingham, London, Glasgow and Newcastle cohorts. Please only apply if you are based nearby and can attend one of these four locations in person.

Not based near one of these cities? Applications for our next set of locations (Salford, Cardiff, Belfast & Leeds) will open in April 2027. We’d love to hear from you then.

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1. Personal Details (please check your contact details are correct before submitting) (Required.)

Full Name *

City / Town *

Post Code

Email *

Phone number *

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2. Tick to confirm that you are aged 18+ and based in the UK (Required.)

Yes

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3. What nation or region are you from? (Required.)

East Midlands

East England

London

North East England

North West England

South East England

South West England

West Midlands

Yorkshire and Humber

Northern Ireland

Scotland

Wales

Other (please specify)

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4. Please select the programme you are applying for (select one) (Required.)

Digital News Programme: Trusted Storytelling for the Next Generation

Children & Learning Creator Programme: Impactful Digital Storytelling for Young Audiences

Digital Content Success Programme: Strategies for Growth & Audience Impact

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5. Please tell us your work status (Required.)

Self-employed/ freelancer

Working for a company (employee) (please provide further info below)

Not working (unemployed/ currently inactive)

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6. If you answered 'working for a company' in Q5, please tell us the name of the company or organisation

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7. Please tell us your current job role/title (Required.)

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8. Does your role fit into one of the following categories (select one) (Required.)

Television

Journalism

Digital media / Digital business

Content Creation

Other (please specify)

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9. How many years industry experience do you have in the field you specified in question 8? (Required.)

Up to 2 years

2-5 years

6–10 years

11 years+

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10. Which location for the in-person event would suit you best? (select one)

Birmingham

London

Glasgow

Newcastle

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11. Which location would be your second preference for the in-person event? (select one)

Birmingham

London

Glasgow

Newcastle

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12. Please include a link to your current YouTube or other digital platform content. (Required.)

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13. Please summarise your digital content, channel or work (max 50 words or 2-3 sentences).

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14. Channels should contain a content warning where applicable. A content warning is a written statement that proceeds potentially sensitive content which people many find triggering or distressing.

Please note below if your work contains a content warning and if there is anything we should be aware of.

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15. Please summarise your overall professional experience (max 50 words or 2-3 sentences) (Required.)

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16. Why do you want to take part in this programme? And why is the programme strand selected in question 4 the right fit for your professional development at this stage? (max 200 words) (max 200 words) (Required.)

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17. In which areas of digital-first content do you feel least confident, and what knowledge or skills are you hoping to gain from this course? (max 200 words) (Required.)

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18. How confident do you feel producing content for YouTube/ digital platforms? (Required.)

Not very confident: I haven’t produced content for these platforms yet, or I’m just starting out.

Slightly confident: I’ve made some content, but I often feel unsure about the process and need guidance.

Moderately confident: I can produce content reasonably well, but I’m inconsistent or unsure about some areas, such as formats, editing or publishing.

Very confident: I produce content regularly and feel comfortable with most of the process, though I’d like to develop specific skills.

Extremely confident: I produce content consistently and to a high standard, and I could advise others on how to do it.

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19. How confident do you feel understanding your audience on YouTube/digital platforms? (Required.)

Not very confident: I don’t currently know who my audience is, or I haven’t built one yet.

Slightly confident: I have a general sense of who watches, but I don’t use any specific information to back it up.

Moderately confident: I know the basics of my audience, such as age, location and what they watch, but I don’t consistently use that to shape my content.

Very confident: I understand my audience well and often use what I know about them to decide what to make and how to present it.

Extremely confident: I regularly use audience insights, such as retention, comments and demographics, to shape my content, and I could advise others on doing the same.

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20. How confident do you feel analysing data on YouTube/ digital platforms? (Required.)

Not very confident: I don’t use analytics, or I don’t know where to find them.

Slightly confident: I can find my analytics, but I find the numbers hard to interpret and rarely act on them.

Moderately confident: I understand the main metrics, such as views, watch time and click-through rate, and occasionally use them to review what’s worked.

Very confident: I regularly review my analytics and use them to make decisions about what to produce, how to title and thumbnail it, and when to publish.

Extremely confident: I routinely use data to plan and improve my content strategy, and I could advise others on interpreting and acting on their analytics.

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21. Do you have any access requirements or adjustments that you would like us to be made aware of?

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22. Do you have any dietary requirements? Please state if so.

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23. Please feel free to use this space to share any extra information that you think could strengthen your application.

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24. Recording and Photography Notice

Please note that audio/video recording and photography will take place during this course.

Recordings and photographs may be used by the course organisers for purposes such as training review, quality assurance, reporting, and promotional or educational materials.

Participation in this course requires your agreement to the recording of sessions and the taking of photographs in which you may appear or contribute.

By registering for and attending the course, you confirm that you:

1) Understand that sessions will be recorded and photographs may be taken during the course.

2) Agree to your image, voice, and contributions being captured in these recordings or photographs.

3) Agree that these materials may be used by the course organisers for the purposes outlined above.

If you do not wish to be recorded or photographed, unfortunately you will not be able to participate in this course. (Required.)

Agree

Disagree

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25. Please add me to your mailing list to receive the latest information about your courses, events and news.

By registering to the mailing list you give permission to receive emails and/or newsletters from NFTS, BBC & YouTube in the future. You can unsubscribe from the newsletters at any time through the unsubscribe option.

I agree

2027 | Create x Connect | Application Form

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* 1. Personal Details (please check your contact details are correct before submitting) (Required.)

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* 2. Tick to confirm that you are aged 18+ and based in the UK (Required.)

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* 3. What nation or region are you from? (Required.)

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* 4. Please select the programme you are applying for (select one) (Required.)

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* 5. Please tell us your work status (Required.)

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* 6. If you answered 'working for a company' in Q5, please tell us the name of the company or organisation

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* 7. Please tell us your current job role/title (Required.)

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* 8. Does your role fit into one of the following categories (select one) (Required.)

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* 9. How many years industry experience do you have in the field you specified in question 8? (Required.)

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* 10. Which location for the in-person event would suit you best? (select one)

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* 11. Which location would be your second preference for the in-person event? (select one)

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* 12. Please include a link to your current YouTube or other digital platform content. (Required.)

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* 13. Please summarise your digital content, channel or work (max 50 words or 2-3 sentences).

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* 15. Please summarise your overall professional experience (max 50 words or 2-3 sentences) (Required.)

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* 16. Why do you want to take part in this programme? And why is the programme strand selected in question 4 the right fit for your professional development at this stage? (max 200 words) (max 200 words) (Required.)

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* 17. In which areas of digital-first content do you feel least confident, and what knowledge or skills are you hoping to gain from this course? (max 200 words) (Required.)

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* 18. How confident do you feel producing content for YouTube/ digital platforms? (Required.)

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* 19. How confident do you feel understanding your audience on YouTube/digital platforms? (Required.)

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* 20. How confident do you feel analysing data on YouTube/ digital platforms? (Required.)

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* 21. Do you have any access requirements or adjustments that you would like us to be made aware of?

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* 22. Do you have any dietary requirements? Please state if so.

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* 23. Please feel free to use this space to share any extra information that you think could strengthen your application.

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1. Personal Details (please check your contact details are correct before submitting) (Required.)

2. Tick to confirm that you are aged 18+ and based in the UK (Required.)

3. What nation or region are you from? (Required.)

4. Please select the programme you are applying for (select one) (Required.)

5. Please tell us your work status (Required.)

6. If you answered 'working for a company' in Q5, please tell us the name of the company or organisation

7. Please tell us your current job role/title (Required.)

8. Does your role fit into one of the following categories (select one) (Required.)

9. How many years industry experience do you have in the field you specified in question 8? (Required.)

10. Which location for the in-person event would suit you best? (select one)

11. Which location would be your second preference for the in-person event? (select one)

12. Please include a link to your current YouTube or other digital platform content. (Required.)

13. Please summarise your digital content, channel or work (max 50 words or 2-3 sentences).

15. Please summarise your overall professional experience (max 50 words or 2-3 sentences) (Required.)

16. Why do you want to take part in this programme? And why is the programme strand selected in question 4 the right fit for your professional development at this stage? (max 200 words) (max 200 words) (Required.)

17. In which areas of digital-first content do you feel least confident, and what knowledge or skills are you hoping to gain from this course? (max 200 words) (Required.)

18. How confident do you feel producing content for YouTube/ digital platforms? (Required.)

19. How confident do you feel understanding your audience on YouTube/digital platforms? (Required.)

20. How confident do you feel analysing data on YouTube/ digital platforms? (Required.)

21. Do you have any access requirements or adjustments that you would like us to be made aware of?

22. Do you have any dietary requirements? Please state if so.

23. Please feel free to use this space to share any extra information that you think could strengthen your application.