1. Incrementality and Personalization

Hello our trusted partner in crime!

We are working on a thought piece about incrementality and the personalization of the commission segmentation process between advertisers and affiliates. In order to showcase just how varied the definition of "incremental revenue" really is, and how hard it is to come up with one single strategy to manage this in the affiliate industry, we are hoping you'll answer a few questions. If we've left anything off, please feel free to add comments in the "anything else" section. We will publish our piece in a presentation we'll be giving at Affiliate Summit East on "Managing Incremental Revenue" this year.

Thank you in advance for your participation and your help enlightening the industry on this issue.

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* 1. In a few words, what does "incremental revenue" mean to you?

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* 2. How do YOU define the value in your traffic?

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* 3. How do you answer concerns about the "incremental" traffic you're able to bring to an advertiser?

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* 4. What do you see as an area of opportunity for an affiliate as the industry moves more toward personalization of the customer journey?

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* 5. What do you see as the area of greatest frustration for an affiliate as the industry moves more toward personalization of the customer journey?

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* 6. Anything else?

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