Part 1 - Marketing Health Check

Welcome to our survey. We thank you in advance for your participation. All responses are confidential and will be grouped together so we can write a research paper on marketing practices in small to medium business in Australia. If you choose to do so, you may leave your email address, and we will send you a complimentary copy of the Research Paper when it is completed. We will also send some further tips on common issues that arise, as a thank you for your participation. In part 1, we ask for your feedback on the current marketing situation in your business. This will take 2-3 minutes.

* 1. Have you surveyed your customers in the last 12 months?

* 2. Have you researched your competitors in the last 12 months?

* 3. Have you done a SWOT Analysis on your business recently?

* 4. Do you have a written positioning statement or brand strategy for your business?

* 5. Do you know your USP/Relevant Differentiated Benefit? (a unique selling proposition or Relevant differentiated benefit is the single factor that makes your business different from your competitors)

* 6. Do you have a written marketing plan?

* 7. Do you pilot or test your marketing programs before rolling them out?

* 8. Do you market to existing customers?

* 9. Do you market to new customers?

* 10. Do you know which of your marketing programs work?

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