SJC Ad Campaign Market Research

We would like to hear your opinions about two advertisement concepts for San Jacinto College. There are no right or wrong answers. All of your answers are confidential.

We’ll show you a couple of options, ask you follow-up questions, then ask which one is your favorite.
 
We appreciate your feedback!

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* 1. Which of the following best describes you, currently?

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* 2. Concept A (Select any image to continue)

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* 3. How well does ad Concept A draw your attention?

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* 4. How unique is ad Concept A?

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* 5. How well does ad Concept A inspire enrolling in college?

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* 6. What element do you like most about ad Concept A?

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* 7. Concept B (Select any image to continue)

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* 8. How well does ad Concept B draw your attention?

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* 9. How unique is ad Concept B?

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* 10. How well does ad Concept B inspire enrolling in college?

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* 11. What element do you like most about ad Concept B?

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* 12. Which ad concept do you prefer?

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