*1.This survey is being conducted by Adler Weiner Research in order to determine your eligibility for a focus group or interview about which you have been contacted. At no point are your individual answers ever sold or shared with our clients (aggregate data or anonymized summaries of the overall survey information may possibly be shared with our clients, however). This survey serves solely as a means for screening. Once the project has been completed this data will be deleted.  For more information please see:
Right to Opt-Out Info
Financial Incentive Info
Adler Weiner Privacy Policy(Required.)

I consent to Adler Weiner Research collecting, storing and processing my personal information for the purpose of determining my eligibility for this market research focus group or interview.

I understand and consent to the following: That should I be eligible for participation in this market research focus group or interview, my contact information (phone, email, and home address) may be shared with the client for purposes related only to this particular project and are not limited to: screening calls to further determine eligibility, sending of "homework" or pre-session assignments via email, allowing access to an online platform via email, or for in-home interviews conducted at your residence.

*2.CONTACT INFO Please provide the following:(Required.)

Name *

Address *

Apt # if applicable

City/Town *

State/Province *

ZIP/Postal Code *

Email Address *

Phone Number *

*3.Please list the Year, Make, and Model for all vehicles currently in your household.(Required.)

1.

2.

3.

4.

*4.What is the year, make, model and trim of the vehicle you drive most often?(Required.)

Year

Make

Model

Trim

*5.Are you the principal driver of this vehicle? In other words, is this the vehicle that you drive at least 50% of the time?(Required.)

Yes

No

*6.Were you the person most responsible or equally responsible for the decision to purchase this vehicle?(Required.)

Yes

No

*7.How was the vehicle you drive most often purchased?(Required.)

Purchased New

Leased New

Purchased Used

Leased Used

*8.What trim grade is your current vehicle?(Required.)

Base/Low-grade

Mid-grade

High-grade/Fully loaded

Special Edition

*9.In what type of business are you and any other adult members of your household employed?(Required.)

Automobile manufacturer or supplier

Automobile dealership or leasing agency

Automobile broker

Advertising or Public Relations agency

Newspaper, Magazine, Radio or Television Media

Internet publishing firm

Market Research Company

None of the above

*10.Are you currently:(Required.)

Employed Full-Time

Employed Part-Time

A Full-Time college student

A homemaker / stay at home parent

Currently unemployed

Retired

*11.What is/was your specific occupation? Please include job title and industry.(Required.)

*12.What age range do you fall into?(Required.)

Below 18

18-20

21-29

30-35

36-45

46-55

56-64

65-70

71+

*13.What is your exact age?(Required.)

*14.What is your gender?(Required.)

Female

Male

Non-Binary

Other (specify)

*15.What is your total household income from all sources before taxes?(Required.)

Less than $50,000

$50,000-$59,999

$60,000-$74,999

$75,000-$99,999

$100,000 - $124,999

$125,000 - $149,999

$150,000 - $200,000

$201,000-$299,999

$300,000 or more

*16.What is your marital status?(Required.)

Single

Living with Significant other

Divorced

Widowed

Married

*17.Do you have any children?(Required.)

Yes, I have kids living at home

Yes, I have kids NOT living at home

No children

*18.If you answered YES to the above, please indicate the gender and ages of your children:(Required.)

*19.What is the highest level of education you have completed to date?(Required.)

Some High School or less

High School Grad

Trade School

Some College

Associate Degree / Technical Schooling

Bachelor’s Degree

Graduate Degree

*20.What is your ethnic background?(Required.)

African American/Black

Asian American

Hispanic/Latino

Native American

White/Caucasian

Other (please specify)

*21.On a scale of 1-5 with 1 meaning ‘definitely would not consider’ and 5 meaning ‘definitely would consider’, how likely would you be to consider each of the following vehicle segments for your next NEW vehicle purchase or lease.(Required.)

Definitely would NOT consider

Probably would NOT consider

Might or might not consider

Probably would consider

Definitely would consider

Compact/Midsize Car (e.g. Hyundai Elantra, Toyota Camry)

Definitely would NOT consider

Probably would NOT consider

Might or might not consider

Probably would consider

Definitely would consider

Small/Compact SUV (2-row) (e.g. Ford Escape, Jeep Cherokee, Honda CR-V, Toyota RAV4)

Definitely would NOT consider

Probably would NOT consider

Might or might not consider

Probably would consider

Definitely would consider

Midsize SUV (3-Row) (e.g. Dodge Durango, Ford Explorer, Toyota Highlander)

Definitely would NOT consider

Probably would NOT consider

Might or might not consider

Probably would consider

Definitely would consider

Large SUV (3-Row) (e.g. Chevrolet Tahoe, Jeep Wagoneer)

Definitely would NOT consider

Probably would NOT consider

Might or might not consider

Probably would consider

Definitely would consider

Midsize or Fullsize Pickup (e.g. Chevrolet Colorado, Toyota Tacoma, RAM 1500, Ford F-150)

Definitely would NOT consider

Probably would NOT consider

Might or might not consider

Probably would consider

Definitely would consider

*22.How soon do you plan to purchase or lease a new Midsize SUV for you to drive?(Required.)

1 to 2 years

2 to 3 years

3 to 4 years

4 to 5 years

5 to 6 years

Next 6 to 7 years

More than 7 years

I have no plans to to purchase or lease in the near future.

*23.How likely would you be to consider the following brands for your next NEW Midsize SUV purchase?(Required.)

Would NEVER consider under any circumstances

Would only consider if they made improvements or changes

Might or might not consider

Probably would consider

Definitely would consider

Chevrolet

Would NEVER consider under any circumstances

Would only consider if they made improvements or changes

Might or might not consider

Probably would consider

Definitely would consider

Ford

Would NEVER consider under any circumstances

Would only consider if they made improvements or changes

Might or might not consider

Probably would consider

Definitely would consider

Jeep

Would NEVER consider under any circumstances

Would only consider if they made improvements or changes

Might or might not consider

Probably would consider

Definitely would consider

Dodge

Would NEVER consider under any circumstances

Would only consider if they made improvements or changes

Might or might not consider

Probably would consider

Definitely would consider

Toyota

Would NEVER consider under any circumstances

Would only consider if they made improvements or changes

Might or might not consider

Probably would consider

Definitely would consider

Nissan

Would NEVER consider under any circumstances

Would only consider if they made improvements or changes

Might or might not consider

Probably would consider

Definitely would consider

*24.How likely are you to consider the following powertrains for your next vehicle?(Required.)

Definitely would NOT consider

Probably would NOT consider

Might or might not consider

Probably would consider

Definitely would consider

Gasoline-only engine

Definitely would NOT consider

Probably would NOT consider

Might or might not consider

Probably would consider

Definitely would consider

Hybrid vehicle (HEV) - Vehicle that is powered by both a gasoline engine and an electric motor that helps the gas engine. It is refueled only by gasoline, and cannot be plugged in. Battery is recharged via regenerative braking.

Definitely would NOT consider

Probably would NOT consider

Might or might not consider

Probably would consider

Definitely would consider

Electric vehicle (EV) - A vehicle that is powered by electric motors only. Vehicle has no gas tank and must be plugged into an electrical source to charge the battery.

Definitely would NOT consider

Probably would NOT consider

Might or might not consider

Probably would consider

Definitely would consider

*25.Listed below are some statements regarding your general attitudes. Using the scale provided, please indicate how much you agree or disagree with each statement.(Required.)

Strongly Agree

Somewhat Agree

Neither Agree nor Disagree

Somewhat Disagree

Strongly Disagree

I pay more for products that are environmentally friendly

Strongly Agree

Somewhat Agree

Neither Agree nor Disagree

Somewhat Disagree

Strongly Disagree

I have an entrepreneurial spirit

Strongly Agree

Somewhat Agree

Neither Agree nor Disagree

Somewhat Disagree

Strongly Disagree

*26.Thinking about people who know you best, how would they describe you/your personality?(Required.)

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

Option A - Appreciate Art/Beauty OR Option B - Appreciate Practicality/Logic

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

Option A – Free Spirited OR Option B - Conservative

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

Option A – A Leader OR Option B – A Follower

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

*27.Listed below are some attitudes you may or may not have regarding the automobile industry. Using the scale provided, please indicate how much you agree or disagree with each statement with 5 meaning ‘Strongly Agree’ and 1 meaning ‘Strongly Disagree’.(Required.)

Strongly Agree

Somewhat Agree

Neither Agree nor Disagree

Somewhat Disagree

Strongly Disagree

I want to be able to traverse any terrain

Strongly Agree

Somewhat Agree

Neither Agree nor Disagree

Somewhat Disagree

Strongly Disagree

I prefer to perform minor vehicle repairs and maintenance on my own

Strongly Agree

Somewhat Agree

Neither Agree nor Disagree

Somewhat Disagree

Strongly Disagree

The brand of vehicle I buy makes a statement about who I am

Strongly Agree

Somewhat Agree

Neither Agree nor Disagree

Somewhat Disagree

Strongly Disagree

I chose my vehicle to reward myself for my hard work

Strongly Agree

Somewhat Agree

Neither Agree nor Disagree

Somewhat Disagree

Strongly Disagree

I use my vehicle to simply get from point A to point B

Strongly Agree

Somewhat Agree

Neither Agree nor Disagree

Somewhat Disagree

Strongly Disagree

*28.Thinking about people who know you best, how would they describe you/your personality?(Required.)

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

Option A – I want all the latest advanced safety features in my vehicle
OR
Option B - I’m comfortable with standard safety features in my vehicle

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

Option A – Battery electric vehicles (BEVs) are important for the future of our planet
OR
Option B - Gasoline engines aren’t as bad for our planet as everyone makes them out to be

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

Option A – As a society, it’s important to expand our Diversity, Equity, Inclusion (DEI) efforts
OR
Option B – We’re putting too much emphasis on DEI efforts

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

Option A – Driving is a big part of my lifestyle
OR
Option B – I don’t drive very often or for very long

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

Option A – My car reflects my success
OR
Option B – My car is only for functionality

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

Option A – I generally know more about cars than car sales people do.
OR
Option B – I look to car sales people for help when choosing a car

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

Option A – EVs offer great environmental benefits
OR
Option B – EVs are as bad for the environment as other cars

Describe as Much More like Option A

Describe as Somewhat More like Option A

Describe as Somewhat More like Option B

Describe as Much More like Option B

Thank you so much for completing this survey and expressing your interest in this research opportunity.  We will review your answers and our recruitment team will contact you if you are a match for the project. 
Please note, you must be contacted and confirmed by a recruiter to participate; filling out this survey does not guarantee your participation.   Unfortunately, due to the volume of responses we receive, if you do not qualify or if the project is already full, you may not be contacted.