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1. This survey is being conducted by Adler Weiner Research in order to determine your eligibility for a focus group or interview about which you have been contacted. At no point are your individual answers ever sold or shared with our clients (aggregate data or anonymized summaries of the overall survey information may possibly be shared with our clients, however). This survey serves solely as a means for screening. Once the project has been completed this data will be deleted.  For more information please see:
Right to Opt-Out Info
Financial Incentive Info
Adler Weiner Privacy Policy (Required.)

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2. CONTACT INFO Please provide the following: (Required.)

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3. Please list the Year, Make, and Model for all vehicles currently in your household. (Required.)

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4. What is the year, make, model and trim of the vehicle you drive most often? (Required.)

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5. Are you the principal driver of this vehicle? In other words, is this the vehicle that you drive at least 50% of the time? (Required.)

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6. Were you the person most responsible or equally responsible for the decision to purchase this vehicle? (Required.)

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7. How was the vehicle you drive most often purchased? (Required.)

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8. What trim grade is your current vehicle? (Required.)

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9. In what type of business are you and any other adult members of your household employed? (Required.)

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10. Are you currently: (Required.)

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11. What is/was your specific occupation? Please include job title and industry. (Required.)

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12. What age range do you fall into? (Required.)

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13. What is your exact age? (Required.)

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14. What is your gender? (Required.)

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15. What is your total household income from all sources before taxes? (Required.)

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16. What is your marital status? (Required.)

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17. Do you have any children? (Required.)

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18. If you answered YES to the above, please indicate the gender and ages of your children: (Required.)

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19. What is the highest level of education you have completed to date? (Required.)

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20. What is your ethnic background? (Required.)

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21. On a scale of 1-5 with 1 meaning ‘definitely would not consider’ and 5 meaning ‘definitely would consider’, how likely would you be to consider each of the following vehicle segments for your next NEW vehicle purchase or lease. (Required.)

  Definitely would NOT consider Probably would NOT consider Might or might not consider Probably would consider Definitely would consider
Compact/Midsize Car (e.g. Hyundai Elantra, Toyota Camry)
Small/Compact SUV (2-row) (e.g. Ford Escape, Jeep Cherokee, Honda CR-V, Toyota RAV4)
Midsize SUV (3-Row) (e.g. Dodge Durango, Ford Explorer, Toyota Highlander)
Large SUV (3-Row) (e.g. Chevrolet Tahoe, Jeep Wagoneer)
Midsize or Fullsize Pickup (e.g. Chevrolet Colorado, Toyota Tacoma, RAM 1500, Ford F-150)

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22. How soon do you plan to purchase or lease a new Midsize SUV for you to drive? (Required.)

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23. How likely would you be to consider the following brands for your next NEW Midsize SUV purchase? (Required.)

  Would NEVER consider under any circumstances Would only consider if they made improvements or changes Might or might not consider Probably would consider Definitely would consider
Chevrolet
Ford
Jeep
Dodge
Toyota
Nissan

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24. How likely are you to consider the following powertrains for your next vehicle? (Required.)

  Definitely would NOT consider Probably would NOT consider Might or might not consider Probably would consider Definitely would consider
Gasoline-only engine
Hybrid vehicle (HEV) - Vehicle that is powered by both a gasoline engine and an electric motor that helps the gas engine. It is refueled only by gasoline, and cannot be plugged in. Battery is recharged via regenerative braking.
Electric vehicle (EV) - A vehicle that is powered by electric motors only. Vehicle has no gas tank and must be plugged into an electrical source to charge the battery.

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25. Listed below are some statements regarding your general attitudes. Using the scale provided, please indicate how much you agree or disagree with each statement. (Required.)

  Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Disagree
I pay more for products that are environmentally friendly
I have an entrepreneurial spirit

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26. Thinking about people who know you best, how would they describe you/your personality? (Required.)

  Describe as Much More like Option A Describe as Somewhat More like Option A Describe as Somewhat More like Option B Describe as Much More like Option B
Option A - Appreciate Art/Beauty OR Option B - Appreciate Practicality/Logic
Option A – Free Spirited OR Option B - Conservative
Option A – A Leader OR Option B – A Follower

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27. Listed below are some attitudes you may or may not have regarding the automobile industry. Using the scale provided, please indicate how much you agree or disagree with each statement with 5 meaning ‘Strongly Agree’ and 1 meaning ‘Strongly Disagree’. (Required.)

  Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Disagree
I want to be able to traverse any terrain
I prefer to perform minor vehicle repairs and maintenance on my own
The brand of vehicle I buy makes a statement about who I am
I chose my vehicle to reward myself for my hard work
I use my vehicle to simply get from point A to point B

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28. Thinking about people who know you best, how would they describe you/your personality? (Required.)

  Describe as Much More like Option A Describe as Somewhat More like Option A Describe as Somewhat More like Option B Describe as Much More like Option B
Option A – I want all the latest advanced safety features in my vehicle
OR
Option B - I’m comfortable with standard safety features in my vehicle
Option A – Battery electric vehicles (BEVs) are important for the future of our planet
OR
Option B - Gasoline engines aren’t as bad for our planet as everyone makes them out to be
Option A – As a society, it’s important to expand our Diversity, Equity, Inclusion (DEI) efforts
OR
Option B – We’re putting too much emphasis on DEI efforts
Option A – Driving is a big part of my lifestyle
OR
Option B – I don’t drive very often or for very long
Option A – My car reflects my success
OR
Option B – My car is only for functionality
Option A – I generally know more about cars than car sales people do.
OR
Option B – I look to car sales people for help when choosing a car
Option A – EVs offer great environmental benefits
OR
Option B – EVs are as bad for the environment as other cars
Thank you so much for completing this survey and expressing your interest in this research opportunity.  We will review your answers and our recruitment team will contact you if you are a match for the project. 
Please note, you must be contacted and confirmed by a recruiter to participate; filling out this survey does not guarantee your participation.   Unfortunately, due to the volume of responses we receive, if you do not qualify or if the project is already full, you may not be contacted.

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