1.Where do you purchase your fabric? (select all that apply)

In store

Online

2.Do you purchase retail (ready to ship) or pre-order (printing wait times?) (select all that apply)

Retail

Pre-order

I don’t buy online

3.Why do you choose to buy online rather than in store? (select all that apply)

Wider range of designs and prints

I prefer to support Australian small businesses rather than large retailers

Convenience of shopping in my own home in my own time

I can compare prices easily

I like to browse and buy from a range of places rather than just one store

Other (please specify)

4.What are some issues that made purchasing more difficult or stopped you from completing the purchase altogether? (select all that apply)

I can’t find what I’m looking for easily because the search/filter functions are hard to use/aren’t comprehensive enough

I don't like having to go to multiple places/websites to find unique designs/prints

Have to pay multiple shipping fees if I purchase from multiple places

It is hard to compare prices when I have to visit multiple stores

It takes time to read and understand the language some online fabric stores use to advertise their products (eg.pre-order cutoffs, print scale, fabric bases)

It is not always clear when I can expect to receive pre-order fabric (I have to go searching for their printing turnaround times and calculate it myself

I don’t like it when stores aren’t transparent with their business practices or correctly acknowledge artists

I find the inconsistency of fabric quantities between fabric stores annoying (eg.one store shows price per 0.25m, another store shows price per 1m)

Other (please specify)

5.Where do you like to shop online for fabric? (select all that apply)

Spotlight

Lincraft

Material Difference

Hello Friend Fabrics

Zac Rabbit Fabric Co

Cloth Cuts

Melco Fabrics

Other (please specify)

6.When buying fabric (in store or online) how important is it to you to know the artist of the design/print is fairly compensated and acknowledged?

Very important

Not important but would be nice to see

Not important at all

7.When buying fabric (in store or online) how important is it to you to know the store you are buying from follows ethical and/or sustainable business practices that supports everyone in the fabric supply chain

Very important

Not important but would be nice to see

Not important at all