Sunshine Coast Lightning Fan Social Media Survey 2020 Question Title * 1. On what social media platforms do you follow Sunshine Coast Lightning? Facebook, Twitter, Instagram and Linkedin Facebook, Twitter and Instagram Only Facebook and Instagram Only Facebook and Twitter Only Instagram and Twitter Only Facebook Only Twitter Only Instagram Question Title * 2. When do you spend the most time on social media? Early morning – before 9am Late morning – between 9am and 12pm Early afternoon – between 12pm and 3pm Late afternoon – between 3pm and 6pm Early evening – between 6pm and 9pm Late evening – after 9pm Question Title * 3. What social media platform do you check most frequently? Facebook Twitter Instagram Linkedin Snapchat Tik tok Youtube Question Title * 4. Do you follow Sunshine Coast Lightning on Youtube? Yes No I wasn’t aware Lightning had a Youtube channel Question Title * 5. What social media channel do you check first when looking for Club news? Twitter Facebook Instagram I go directly to the website External website / source (ie news outlets, TV coverage) Question Title * 6. What content do you most enjoy on our social media platforms [Select All That Apply]? Behind the scenes videos Match highlights Photos and galleries Club news and feature articles Membership / ticketing / game day information Merchandise offers and products All of the above Question Title * 7. What types of content do you want to see more of in 2020 [Select All That Apply]? Behind the scenes video and digital content Match highlights videos Club news and feature articles Photo galleries (match day, events, fans) Match day / merchandise offers All of the above Question Title * 8. What content do you want to see less of [Select All That Apply]? News articles and feature articles Membership and ticketing offers Merchandise offers Video content Photo galleries Behind the scenes access Nothing, I love the current mix of content Question Title * 9. Do you prefer long-form or short-form video content? Long-form (longer than two minutes) Short-form (less than one minute) I enjoy and watch both Question Title * 10. Do you like seeing content (photos / videos) from training sessions? Yes Indifferent No Question Title * 11. Do you enjoy player takeovers on our social channels? I love them Indifferent / haven’t noticed any Dislike them Question Title * 12. How often do you check the Sunshine Coast Lightning website? Daily A couple of times a week Once a week A couple of times a month Less frequently Question Title * 13. Do you use the Netball Live app on your smartphone to check score updates, statistics, Club news and match replays? Yes No I’ve never heard of the Netball Live app Question Title * 14. Are you happy with the number of emails you receive from the Club? Too many Just right Not enough Question Title * 15. What email updates do you find most useful or enjoyable [Select All That Apply]? Match day information Ticketing information and on sale times Merchandise offers Lightning news Question Title * 16. How can we improve our game day coverage on Social Media [Select all that apply]? Post more pre-game / behind the scenes content Post ‘stories’ on both Instagram and Facebook Publish a match report on the website after each game Post more fan photos and reposting fan content Nothing, I love the current mix of content Other (please specify) Question Title * 17. Comment: What content would you like to see more of this season? Question Title * 18. Comment: What content would you like to see less of this season? Question Title * 19. Do you have any general comments and feedback on Sunshine Coast Lightning’s digital content? Question Title * 20. Yes, I would like to hear more about Club news, merchandise and ticketing offers from Sunshine Coast Lightning [Optional] Name ZIP/Postal Code Email Address Phone Number Done